(PRWEB) July 02, 2011
Alaska is his home. The Iditarod is his passion. His mattress? The Back Performance mattress from Paramount Sleep. Jeff King, the four-time Iditarod champion who is widely recognized as the Winningest Musher in the World has come out of retirement to enter the 40th Iditarod.
I needed a break. I needed to go spend some time doing some other things, said King of his one-year hiatus from the race.
One of those things was getting a good nights sleep.
I had no idea what a great night sleep on a Back Performance FE Alaskan King Model could do for me, commented King, the new spokesperson for the Back Performance line of mattresses.
Paramounts Back Performance mattresses offer a balanced combination of comfort and support for active lifestyles. Advanced coil technologies provide proper posture alignment for a healthy spine while layers of premium zoned foam and Memory Foam respond to the body with pressure-relieving comfort for deep, restorative sleep.
We developed the Back Performance collection specifically for people like Jeff who lead an active lifestyle. They shouldnt have to choose between comfort and support, said Richard Fleck, chief marketing officer of Paramount Sleep.
All Back Performance mattresses offer breathable Memory Foam that molds to an individuals unique shape, while four distinct models allow for a choice of features.
Back Performance 504Active Support Technology
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