Six Most Popular Boots

According to the fashion experts, UGG Boots will be one of if not the most popular boots again this year, blending stylish simplicity with luxurious comfort. UGG Australian Boots are made from 100% Australian Merino sheepskin and are super comfortable to wear. You may not want to take them off! The wool fleece lining molds to your feet and is designed to be worn without socks, keeping your feet at an ideal temperature whether it’s hot or cold outside. Cute, cozy, and irresistibly hip UGG boots are a must have for this season.

  • Bearpaw Boots

Bearpaw Boots are another very popular stylish boot, which features a hand-stitched soft suede upper. They are lined with luxuriously soft genuine shearling for the ultimate in warmth and comfort and too can be worn without socks. On the tall boots, the tops can be folded down to to expose the inner shearing, for a Chic Look. The two most popular models are Bearpaw 410 Eva Boot and Bearpaw Suede & Rabbit Fur Boot, which was made famous by Sarah Jessica Parker, from Sex In The City. Simply put, these boots are a must-have for women’s footwear!

  • EMU Boots

EMU Boots have been around for 11 years and too are on this season’s most popular list. If you are looking for a timeless, stylish boot with durability, then EMU has what you are looking for. EMU boots are made from suede and lined with 100% Australian merino wool lining, which is not only comfortable, but warm. The new moulded rubber outer sole is constructed in two parts with a durable dual density emusole™ eva comfort outsole. Emu Bronte and Emu Hip Boots are two of their best sellers and comes in a variety of colors, black, brown, grey, pink, sand, olive and more. And this year there are even more new styles to pick from. Many celebrities like Cameron Diaz love these trendy, versatile and most importantly comfortable boots.

  • Minnetonka Boots

Minnetonka Boots are not only beautifully stylish, but so comfortable it’s like wearing slippers and made with the same expert quality as the Minnetonka Moccasins. Minnetonka Boots are made from leather, suede, moosehide and deerskin - from baby moccasins to knee high boots and have crepe soles. There are many different styles and colors to choose from. The Knee Hi Fringe Boots are one of their best sellers, made famous by celebrity Kate Moss. Another best seller is the Calf Hi Triple Fringe Boot, the free flowing fringe echos your every movement. Fun to wear, heads will turn when you wear your Minnetonka boots out.

  • Frye Boots

Frye Boots has certainly become very popular with celebrities wearing them, such as Ann Hathaway. They come in different styles and a wide range of colors. Frye Boots with its timeless stylish design features richly oiled all leather uppers, cushioned shock-absorbing memory insoles which make them comfortable to wear from morning til night and 2” heels. The Frye Company is the oldest operating shoe company in the United States, founded in 1863 by John A. Frye. With an illustrious history, Frye shoes have been worn by such dignitaries as Teddy Roosevelt and his Rough Riders, adventurous pioneers traveling West in the mid and late 1800’s and even General Patton. When you buy Frye, you buy quality that has stood the test of time and is a great addition to any wardrobe.

  • Chinese Laundry Boots

Chinese Laundry has a large collection of fashion forward footwear for women that has attracted the attention of a growing number of stars and celebrities, including Paris Hilton, Hilary Duff, Teri Hatcher, Courteney Cox, Kelly Clarkson, and Jennifer Love Hewitt. The Chinese Laundry Frida Boots are a suede southwestern inspired slip-on. Suede upper,cushioned shaft, padded footbed and rubber sole with an approx. 1/2″ heel. The elaborate stitching and slouchy shaft makes this a season must have.

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Ugg Classic Tall

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Ludicrous lists


Check out our ludicrous lists, designed to give you a laugh and make the world a better place.

Ten daft computer terminology definitions…
1. BIT - A word used to describe computers, as in “Our computer cost quite a bit.”
2. CHIPS - The fattening, non-nutritional food computer users eat to avoid having to leave their keyboards for meals.
3. CURSOR - What you turn into when you can’t get your computer to perform, as in “You $#% computer!”
4. ERROR - What you made the first time you walked into a computer shop to “just look”.
5. FLOPPY - The condition of a constant computer user’s stomach due to lack of exercise and a steady diet of junk food (see Chips).
6. BUG - What smal email does to you.
7. HARDWARE - Tools, such as lawnmowers, rakes and other heavy equipment you haven’t laid a finger on since getting your computer.
8. EXPANSION UNIT - The new room you have to build on to your home to house your computer and all its peripherals.
9. MENU - What you’ll never see again after buying a computer because you’ll be too poor to eat in a restaurant.
10. WINDOW - What you finally chuck your computer out of.


Web-site …… Back of computer, under the desk (spider territory)

Byte ……… What you stop computing for when your tummy rumbles

Spreadsheet ……. Old cloth you throw over your computer to keep it dust free

Password ……. Written at bottom of Computer Class exam paper e.g. Distinction /Credit / Pass/Fail/Good try/ Try Flower arranging.

Floppy Disk ….. A Hard Disk when left too close to radiator

Ink Jet ……. What you get over your shirt when fiddling with your fountain pen while computing

Interface …. When your monitor is on the blink and is so dim you can see your face reflected in it.

Program …. Adustment of your computer to default from Imperial to Metric system.


MONITOR - The wife that says you’ve been on there long enough - and unplugs just before you’ve pressed the save key.


SPAM - What you have to eat as it is all you can afford since buying your computer.

Software ……. Comfortable clothing used while computing e.g.


DAYTIME: Track suit, T shirt, Ugg Boots …… NIGHT TIME: Dressing gown over pyjamas.

8 Tips to Keep Your Uggs New

As ♥Ugg boots♥ come in a distinct line of natural colors, you can also get them blue, pink, black, lilac and chestnut varieties. Once you have got them, and your feet looking and feeling good in the new stylish sheepskin boots, the nest step ahead is you need to keep your sheepskin uggs looking as pleasant as on the day you brought them.

Let’s think about the places and surfaces you will be wearing uggs. Though sheepskin boots can keep your foot warm and comfy even in cold weather (up to -30 degrees) they are not equal to that of snow boots. You should not wear uggs while walking on the wet pavements or snow surfaces as that will damage the quality of the boots.

Try to avoid your ugg boots getting wet as much as possible, since water will reduce their lifespan. One of the best things to keep your new uggs clean and good is to protect them with the “Water Repellent” products. Applying qualtiy and branded water repellent products to sheepskin boots will acts as an effective seal against dirt, discoloration and also entry of water.

Ugg Classic Short

If your uggs become filthy and stained then they can be gently washed by hand with cold water. It’s better to avoid laundering them in washing machine and hot water. This may cause discoloration and permanent damage to sheepskin.

8 Tips to clean the soiled and stained uggs:

* 1. Wet the affected areas on the boots with clean and cold water.

* 2. Dip a soft cloth into a little amount of diluted cleaner or conditioner and apply smoothly on the stained areas of the boots. Never apply them directly onto uggs.

* 3. Softly, scrub the footwear with sponge or soft cloth. You can rub with pencil to remove the stain marks on your uggs prior to washing them.

* 4. If there are any persistent oily stains on your boots then apply a fine powder of white chalk to the tinge areas and rub gently with a piece of sponge.

* 5. Do not stretch the boots, but you could squeeze them to eliminate if any excess water.

* 6. Stuff the uggs with paper towels to retain their shape and allow them to dry naturally in a warm place away from direct heat or sunlight.

* 7. Once your ugg boots are dry then brush the cleaned area softly with a suede / Nubuck brush.

* 8. Apply any suitable deodorizing product or 2 tsp of baking soda to keep your boots fragrant and free from foot odor.

100% genuine sheepskin boots are a natural product, which needs to be carefully protected, so you can enjoy them for many seasons to come. Proper care and cleaning of your ugg boots will make them last longer maintaining the quality as well.

The Two Boots Should Look Like a Pair

The Two Boots Should Look Like a Pair

❤ The best ugg boots in uggsupply.com and uggfree.co.uk ❤

❤ Traditionally, boots were made to wear when it was cold or wet outside.

Style
In many major US and European cities, boots are worn in warm weather as a style choice. Either women are wearing a sundress with cowboy boots, or they are wearing jeans and winter boots. Sometimes, they are even seen wearing shorts and uggs. Wearing regular snow-boots might not be a good style choice because it will be obvious. When wearing winter boots with jeans, the best style to choose is something slim, but with fur or fake fur accents that highlight the boot and the style choice. Most times, these winter boots are worn over the jeans, so that the style is maximized.

Cowboy boots are also a popular style choice as well. Wearing cowboy boots with a sundress is a cute fashion statement, and even cowboy boots and jeans can be a fun look for a night out with friends. There are also warm weather boots that are not worn as much for fashion as they are for usefulness. Warm weather hiking boots, warm weather working boots, or other boots that are worn for useful purposes are very popular during warmer months.

When a woman is choosing warm weather hiking boots, she needs to make sure of a couple of things. Warm weather work boots are also important. Many women need work boots for working in warm weather. If they own a farm or work on one, or have animals outside, or do any type of work outside, they will need to have work boots. No matter what reason a women needs boots in the warm weather, work, play, or fashion, they will need to be lightweight and cool. Many boots that are designed for these months are especially cool as well. This can allow a woman to enjoy boots, even when it is not traditional boot weather.

Durable
The other thing that a woman should look for in her warm weather boots is that they are durable. Women are prone to walking more in the summer months, and wearing their boots more. When looking for boots in the warm season, a woman should look for boots that are fashionable, durable, as well as lightweight and cool.

A. Fashionable ugg Boots
Cowboy boots are basically similar to jeans - they have been able to cross the fashion gender barrier and have become a classic fashion staple of men and women. Cowboy boots are available in various shapes and sizes and prices range from a hundred to thousands and thousands of dollars. In some areas, cowboy boots have been considered a status symbol.

Cowboy boots go way back to the end of the American Civil War. The cowboy boots that time were made with a widely rounded toe, which were not very suitable to their activities as they saddle on horseback. Boots with an under-slung and forward sloping heel became the hallmark of the true working cowboy boots. However, though these great for longs hours of horseback riding, walking was a hard feat.

Today, cowboy boots have proven to be very versatile.

B. Womens Cowboy Boots

Cowboy boots may exude a macho male aura but they’re just as much a favorite with women. From tall boots in soft leather, boots in stiletto heels, a little fringe, pastel shades, a Western flare or a winsome tattoo — small feminine touches can make even a tough boot look elegant.

Punks to mark a distinct identity once wore most boots, like Dr Marten’s lace ups. However, cowboy boots have since gained huge popularity in women’s wear and are now quite the fashion statement. Tapered heels, pointed toes, zip-up boots, and bootstraps, ankle boots in classic leather and suede styles. Boots come with decorative features like buckles, fringes, embroidery or tattoos and elegant bows. As fashion goes, cowboy boots are “in” for both casual and sophisticated wear. A good pair of boots should look like a pair. The two boots should look like a pair.

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Pure Fashion Accessory - UGGS

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Going on five years now, the fashion trend of Ugg Boots has literally been sweeping the nation. While some are confused at how it’s possible for something so clunky-looking to become so stylish, there’s no denying that Ugg Boots are everywhere. All types of people are wearing Uggs, from farm hands to teenagers to men and women everywhere. Celebrities are frequently photographed wearing Uggs—who knew these unconventional shoes would actually grace the covers of fashion magazines?

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Not only are Ugg Boots incredibly trendy right now, but they keep your feet nice and cozy and warm. Rarely does a hot style actually have a good function, too! A trend worth keeping is one that’s comfortable and stylish at the same time. In any temperature, your feet will feel great while you are wearing Ugg Boots.

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Because Ugg Boots are made with high quality sheepskin, instead of regular leather, your feet will not only be warm in the winter but cool in the summer. Ugg Boots are great for every season. Men, women, and children all have a variety of styles and colors to choose from.

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More than just the perfect casual boot, Ugg also makes the best slippers on the planet. Nothing keeps your tootsies cozier all winter long inside like Ugg slippers do. So, while you you’re your Ugg Boots all day, comfortable and warm, then you can come home and slide into your comfy Ugg slippers in the evening. Now, that’s more like it, slipping into something more comfortable.

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Ugg Boots make all kinds of other accessories, including handbags and backpacks, too. All Ugg products are made from the same high-quality materials with excellent workmanship. Durability, style, and comfort are all a part of Ugg Boots and all Ugg products.

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Look trendy, be comfortable, and wear your Ugg Boots all the time!
If we want the genuine article in sale ,here is a great place to purchase uggs online.
Classify:
UGG Classic Short | UGG Classic Tall | UGG Cardy | UGG Classic Mini | UGG Nightfal | UGG Metallic | UGG Sundance | UGG Bag | UGG Ultra Tall boots | UGG Leopard | UGG Paisley | UGG Insoles | UGG Cleaner |

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How to Maintain Your Boots

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Every Ugg boots or footwear item is manufactured to meet the highest possible standards. Ugg boot quality is a result of a long history of dedication, workmanship and attention to details. Therefore, any upkeep for the attractiveness and life of Ugg Shoes-Australia boots is well worth it. Fortunately, retaining the new look of Uggs-Australian boots is not complicated or even difficult. With a little easy care, they will continue to offer the comfort, durability, and luxury for which Ugg footwear is known.

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First, it’s important to decide when and where to wear Ugg-Australian boots. Even though they are most often relied upon in winter months to insulate feet against the cold (they’re assured for up to 30 degrees below zero), they are not meant to be snow shoes. Furthermore, although they are also worn by surfers to keep their feet warm between catching waves, they should not be used for wading through those waves. In fact, Ugg boots should not be worn be in any other wet conditions, including mud, rain, ice or slush. To prevent unexpected weather from damaging Ugg footwear, it’s wise to apply water repellent thoroughly as often as instructed. Doing so will seal the sheepskin from dirt and discoloration as well. The best product for this is Ugg Australia Sheepskin Water and Stain Repellent. Unfortunately, discolorations from, or caused by, another protective product may void Ugg Shoes-Australia’s one year warranty.

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The first maintenance step is to brush the Uggs with a wire, suede or nubuck brush-in one direction only. If done regularly, this will prevent any dirt or dust from settling among the suede fibers and reduce the potential damage from embedded debris. However, sooner or later, Uggs need to be cleaned in either certain areas or overall. A quality stain eraser can be used to reduce any stains prior to cleaning.

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Even though Uggs should not be worn through wet conditions, a little water can be used to cleanse them. However, Ugg-Australia boots should never be put into a washing machine, or cleaned with hot water, since both can cause permanent damage. To clean Ugg-Australian boots by hand, first dampen the boot or specific boot area with a soft sponge, brush, or cloth. Then, dip that same applicator into a small amount of diluted cleaner and rub gently. (Do not drip it directly from the bottle onto the boot.) Remember that any roughness or abrasion may harm the boot surface. The best product to use for the actual cleaning is Ugg Australia Sheepskin Cleaner and Conditioner, which contains natural jojoba and coconut oils. This is known to be safe when used on Uggs. Otherwise, the owner takes a chance with cleaners that may be good for wool or suede, but not necessarily beneficial for sheepskin. If this process does not remove a particular mark, it may be caused by high oil content in the stain. Such stains may be lessened by the application of white chalk or a fine powder and then rubbed again.

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Rinse the cleaner off with a little clean water. If the entire boot has been treated, any excess wetness may be squeezed out. Ugg boots should never be stretched to remove water. To retain their proper shape while drying, Ugg Shoes-Australia footwear should be stuffed with paper towels or newspaper. They should then be allowed to air-dry naturally in a warm area, but not in the path of direct heating or sunlight. After they are completely dry, the Uggs (or the places that have been cleaned) should be re-brushed, again in just one direction. Shaking a little baking soda or shoe deodorizer into the boots will eliminate past foot odor and prevent against future smells. The size of the Ugg boot may appear to shrink slightly after drying, but will regain its original fit after being worn a few times.

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It’s also worthwhile to remember that, with darker colored Uggs, some dye may lift off during the first few wearings and washings. This is just excess coloring and does not mean that the boots will continue to fade or lose all color. (Plus, like all natural fabrics, it’s normal for sheepskin to contain irregularities in color and variations in textures, and does not indicate defects in manufacturing.) Finally, storing Uggs in a dry place between wearings will allow them to air out so that they are fresh for the next wearing.

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By following these tips, Ugg Shoes-Australia boot owners can rely on outstanding comfort, luxury and dependability for the life of the boots, which will probably be a very long time!

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News - Uggs no passing fad for those in the know

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UGGS have once again padded out of the loungeroom and on to the street in a celebrity-led revolt against teetering high heels.

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Former Baywatch star Pamela Anderson has long been a fan, but now teen sensation Miley Cyrus has joined the parade.

Even Sarah Jessica Parker, whose character in Sex & the City was known for her love of Manolo Blahniks, has cast off the sexy heels in favour of the supersoft boot.

Angelina Jolie, Sienna Miller and Leonardo DiCaprio have also been wearing them.

Owner of Skinny’s sheepskin stores Bruce Harlow has been supplying the woolly footwear since the mid-1970s. “I think I’m just about the only one in Queensland who’s still making them,” he said.

Skinny’s stores stock about 45 styles in 10 colours.

And, if he doesn’t have it in stock, Harlow isn’t afraid to buck convention to give customers what they want.

“I’ve made a lot of freaky boots for people. I made ones that went right up to the crotch,” he said.

“It took a lot of skin and they had zips in them but that was what she wanted.”

Harlow has even replaced soles and inner ugg boots sale he made 20 years ago.

“I can’t tell you how many times people have come into the shop and they’ve got their boots all taped up,” he said.

“They do anything to keep them together for as long as possible.”

Shopper Alice Dykes, 17, from Benowa on the Gold Coast said she would seriously consider getting a pair after trying them in Skinny’s Myer Centre store this week.

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ugg boots

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Ugg Boots Virus (UBV) Close to Pandemic Level

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Several illnesses were reported across the U.S. this month including the Ugg Boots Virus (UBV), Chihuahua Owner Disease (COD), and Oversized Sunglesses Syndrome (OSS). Though many of them are well-known issues that began early in the decade and have begun to trail off, the Ugg Boots Virus continues to reign terror on the nation and is approaching alarming levels. Experts are now urging friends and families to do everything they can to prevent the virus from further outbreaks.

Last year, 6,527,220 new Ugg Boots Virus cases were reported. Many of these cases involved repeat victims who were unable to change their stale fashions in time to prevent contracting the virus again. Even more alarming is that many of the new cases reported contain a transformed version of the virus that has helped speed the spread the virus. This new string has been linked back to Wal-Mart, Kohl’s, and Target which has allowed new classes of Americans to contract the virus — not just trophy wives at upscale shops.

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She’d look better without the boots. (and the bra)

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The Ugg Boots Virus became a household name to the everyday American in 2003 when dozens of A-list celebrities contracted the virus from a fashion-risk lifestyle. But it wasn’t until Oprah introduced the virus to millions of Americans that it truly hit the Center for Disease Control’s radar. In December of 2003, NPR reported:

In the world of high fashion, the most unlikely styles become fads. This season, the must-have accessory is a pair of Uggs… cloddish sheepskin boots from Australia first popular with surfers in the 1970s. Now all of Hollywood seems to be wearing them. And it’s not just a Southern California trend, either. Retailers are selling out as far away as Toronto.

As NPR’s Elaine Korry notes, “Ugg mania” may have been pushed over the edge when Oprah Winfrey gave a pair to everyone in her audience. Before that, celebrity sightings: Gwyneth Paltrow and Julia Roberts were spotted wearing them, and Sarah Jessica Parker ordered a special pair in ruby red.

Though unsure of whether Toronto represents the northern or eastern limit, the virus had actually spread as far as the shores of the Atlantic. It spread like wildfire and by February of 2009, the number of women who have contracted the virus is staggering. UBV has affected over 50% of women under 40, 80% of women under 25, and 98% of girl’s under 18. It has literally ruined the sex appeal of women across the country.

Dr. Kenneth Noisewater of the Center for Disease Control has never seen anything like it.

This virus kind of began with a bang and women weren’t ready to accept the consequences of their decisions. It was a different time back then. Women weren’t aware of how ugly they’d become if they contracted UBV. But now we find ourselves, 5 years later, seeing young women continue to contract this virus — and their behavior is unacceptable. It is very well known that this virus can be avoided by changing simple patterns in shopping behavior, but these young girls continue to ruin their looks. It’s appauling…I have no idea how to resolve this.

However, the recent downturn in the economy may prove heroic in killing this horrible virus. On Friday, Bloomberg reported that Deckers Outdoor Corporation, the maker of the virus, expects unchanged or decreased profits in 2009. This is the best sign in 8 years that the UBV may eventually disappear sooner rather than later.

Dr. Kenneth Noisewater sees this as good news.

You know I saw something similar to this in the 60s and 70s. The Nehru Jacket Disease (NJD), which affected millions of Americans in the late 1960s, wouldn’t die off until there were economic factors that wiped it out of existence. I can see how this might happen to UBV, but I’m skeptical. These chicks are looking pretty fugly.

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The History To Know about UGGS much Better

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Did you know that Australian Sheepskin Ug boots have always been called Ug, Ugh or Ugg boots and have been made in Australia for almost 200 years? “We always called them Uggs, Smith says, “long before it was a trademarked brand.” Brian Smith, Founder UGG Holdings, Inc. Los Angeles Magazine October 1st, 2001.

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The Ug Boot Story

The original Ug Boot. “Ug,” (also spelled “Ugg” and “Ugh” in Australian dictionaries) is not a brand name but an age old generic term for this style of Australian-made sheepskin boot. In Aussie slang, the Ug name is short for “ugly.” In terms of comfort, however, the Ug Boot is a thing of beauty. The softness of the Australian Merino sheepskin produces a boot with a snug, cozy, form-fitting feel that’s more like a sock than a shoe, yet it’s rugged enough for outdoor wear. The fleece lining has the astonishing property of providing year-round comfort. In cold weather, the plush fleece provides an insulating layer of warmth by trapping your body heat, much like goose down does. But in the heat of summer, the natural fibers of the fleece actually cool your feet by wicking away perspiration.

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Growing Up in Ugs

By the 1970s, in Perth, the largest city on Australia’s West Coast, Ugg boots were being manufactured by several small companies in the area. Perth has much the same climate as Southern California and is also a haven for surfers, whom Aussies call “surfies.” And it was the community of surfies at the great surfing beaches at Margaret River near Perth who first adopted Ug Boots as their footwear of choice and made them a symbol of the Aussie surfing lifestyle.

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Ug Fever Spreads

From the beaches of Western Australia, Ugs were soon seen on the feet of East Coast surfers from Brisbane to Sydney. And it wasn’t long before some of these surfers — the ones who traded their surfboards for skis in the winter — found that their Ug Boots were just as at home in the ski resort areas of the Snowy Mountains as they were on the warm sands of Sydney’s Bondi Beach.

It was Aussie surfers, traveling the world in search of the perfect wave, who first introduced their mates in Southern California to the pleasures of the Ug Boot. Ugs soon became a cult fashion among those L.A. surfers who could depend on a buddy ‘down under” to send them a pair of boots.

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Ug Essentials

Today the Ug “secret” is out. You’ll find these versatile boots to be in fashion on beaches from San Diego to Santa Cruz and in ski resorts from Tahoe to Vail. And today, you don’t have to “know someone” in Australia who will send you a pair, since there are now a number of companies importing boots of this type. But, if you want the genuine article, you do have to know what you’re looking for because, no matter how they spell it — Ug, Ugg or Ugh — there are several importers with look-alike products that fall short of being the real thing.

If you want genuine Ug Boots — well-made boots with all the qualities that made the original so desirable — you’ll want to make sure that…..

The boots are made from 100% Australian Merino Sheepskin. This will ensure your purchase is made of the finest Sheepskin hide avaliable.

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Note Below:

Beware of very cheap imitations… quite a few boots on the market are made of cow suede with sawn on sheepskin inner fleece off cuts…. Don’t take the chance and purchase these boots…. the external cow suede does not breath like 100% sheepskin does and will leave you with a smelly sweaty boot… But I must say these boots do look like the real thing but just don’t cut the mustard when compared to authentic ugg boots.

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When Ugg Boots are No Longer Ugg Boots..

When Ugg Boots are No Longer Ugg Boots…

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With the registration of the terms UGH-BOOT and UGG AUSTRALIA as a trademark in Australia by a foreign corporation, a legal, media and fashion war now surrounds the classic Aussie ugg boots. Samantha Joseph provides a snapshot of the issues.
Introduction
The term ‘ugg’ has become engulfed in a nasty fight as an American corporation has been granted registration rights over the term ‘ugg’ to the disbelief of many Australian companies, politicians and the media. As Australians we firmly believe that the infamous ‘ugg’ boot is an Aussie icon. The question then is ‘who owns the term ‘ugg’? This article will provide a snapshot of the trade mark system and, in particular, the requirements for registration and grounds for opposition of a trade mark.
Background
The uggs apparently originated in rural Australia in the 1920’s. At that time, no one bothered to register the term ‘ugg’ as it was a considered a term that was common and used by people in the ‘ugg’ sheepskin industry. In 1971, however, an entrepreneurial Australian surfer capitalized on the popularity of the boot and registered the term UGH - BOOT. He then sold his rights to an American conglomerate, Deckers Outdoor Corporation (Deckers). In 1999 Deckers registered the term Ugg Australia. Deckers are now trading in Australia as UggUgg Holdings). This means that every company trading, advertising or using the term ugh may be contravening Ugg Holdings’ rights to the term as the owners of the trade mark. Holdings Inc (
Recently, Deckers issued letters to a number of small Australian companies who produce or deal with ugg boots, threatening them with legal action, including litigation, if they continue to use the term ‘ugg’. This would include prohibiting companies from selling ‘ugg’ boots on EBay and in domain names. As trade mark owners Deckers (or Ugg Holdings) have exclusive rights to issue such action. This includes bringing action for infringement.
What is a trade mark?
The Trade Mark Act defines a trade mark as a sign which distinguishes goods or services from any other person’s goods or services. Trade mark registration requires goods or services to be distinctive, in that the sign must be inherently capable of being distinguished from another person’s goods or services. Distinctiveness is established where the trade mark is unlike other goods or services used by another in the course of business. Where a trade mark is similar to another in trade then it is not distinctive and incapable of registration.
There are a number of ways that a trade mark can be opposed. This includes where someone else had used the trade mark prior to the date of application or where the trade mark is a generic term.
Is ‘Ugg’ a generic term?
Australian opponents of Deckers argue that the term ‘ugg’ has been used widely in Australian from as far back as 1920’s. One might, therefore, imply that as a result the term is generic. Media reports have also claimed that no-one bothered to register the trade mark in the past as the term was so obviously generic. To establish if a term is generic, however, you need to show that the word or phrase is or has come to be a common term associated with a particular category of goods or services to which it relates.
The question then is - does the term ugg boots have the capacity to distinguish the goods of one ‘ugg’ boot producing company from another? In Westinghouse Electric Corporation v Thermopart Pty Ltd[1] the word ‘Laundromat’ had become a generic term – that is, no longer specific to one particular washing machine company, Westinghouse, who produced washing machines called ‘Laundromat’. The Court analysed various forms of evidence, including magazine and television shows which suggested that the term had taken on a general meaning. In the end, the Court held that the evidence was in fact “flimsy” and that the word ‘Laundromat’ had not achieved generic meaning. This means that Westinghouse, who had registered the trade mark ‘Laundromat’, could succeed in stopping others from using the term in trade as a trade mark.
Whether or not a term is generic or not, however, can be very difficult to predict and can only be determined on a case-by-case basis. And whether or not the term ‘ugg’ has a generic meaning is yet to be determined.
Conclusion
For the most part, Australian companies do think that the word ‘ugg’ is generic and therefore should not be registered as a trade mark. If this is their view, it may be tested if and when one or more of these companies are sued by Deckers. Alternatively they may apply to the court to have the Trade mark registration to be removed. None seem to have initiated such an action yet. To be continued. . . .
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