Product marketing decisions before adopting a seo strategy
Saturday, June 27th, 2009It has generally been believed that the only marketing decision made by a seo company that has strategic content is the one concerned with product/market perspectives. As far as other marketing decisions are concerned in the international law firm, they are mainly operational in nature; that is, they deal with short-term performance, although they may occasionally have strategic marketing significance. Product/market decisions, however, being the most far-reaching in nature as far as strategy is concerned, are frequently made by top management; the marketing organization is relegated to making operating decisions.