ugg boots

In 2006 a competitor of Deckers, Uggs-N-Rugs, succeeded in having UG, UGG and UGH Boots removed from the Australian Trade marks Registry.In essence they are trying to change UGG into more of a regional mark like Champagne.They promote themselves as being the Australian made discount ugg boots and focus on the fact that Deckers are made in China.Deckers did not appeal this decision.They still have retained their marks in the EU and the US and competitors in those countries can not market their boots as Uggs but instead must market them as Australian Sheepskin boots.The Registry decided that the term was generic and used to describe a specific type of sheepskin UGG Boots Classic Crochet in Australia.One of the more interesting aspects of the case is that competitors of Deckers are focusing on the fact that UGG boots are made in China and not Australia.They want consumers to associate UGGS with a particular type of sheepskin UGG Boots Adirondack II Otter being made in Australia and not a trade mark which indicates they are made by Deckers.