northern suburbs of London
northern suburbs of London
Indeed, stylistically, the kosher cell phone ads closely resembled a display designed by the animal rights organization PETA in 2003.12 Called ‘‘Holocaust on Your Plate,’’ the mobile phone display featured photographs of animals in factory farms next to those of people in concentration camps along with accompanying texts. Thus, for example, under the words ‘‘The Final Indignity,’’ the China mobile phone display juxtaposed a China cell phone photo of human corpses in a concentration camp with one of pig carcasses at a factory farm; under the words ‘‘Baby Butchers,’’ the display juxtaposed a photo of children in a concentration camp with one of pigs in a pen, and so on. Most importantly, both the PETA and Hasidic campaigns invoked theNazi technologization of genocide—electrified fences, crematoria, etc.—to critique the supposedly genocidal impact of specific forms of contemporary technology— factory farms and third generation cell phones, respectively. Despite these parallels, the kosher cell phone ad campaign did differ significantly from the vast majority of Holocaust comparisons in at least three ways. First, the ads, despite their moralistic tone, were ultimately designed to sell a product, rather than to make a point (e.g., slaughtering animals in factory farms is akin to committing genocide in concentration camps). Second, unlike many other cases of Holocaust comparison, including the PETA display, the ads did not inspire outrage or condemnation by Jewish watch-dog organizations such as the Anti-Defamation League. Third, the ads were produced by and for a community that suffered tremendously during the Holocaust.