Many Web marketing consultants will inform you that one of the simplest ways to find out what your customers need from you is to ask them. While that could be true, I consider that an even more correct method is to simply listen to what they’re telling you, and to what they’re asking you for.
To illustrate my level, I am going to use a few examples from one among my own niches… the recipe and cookbook niche. If you have already got even a minor foothold in any niche, my experience should be somewhat instructive.
In-case you’re unfamiliar with my background, I earn six-figures from a soul food cookbook that I wrote and self-published. I wrote that cookbook because my site guests requested for it.
The complete story behind my first cookbook is that, once I first came online in 1996, I used to be informed that I ought to focus on a niche. After constructing your typical “Internet advertising and marketing” site, which didn’t actually take off immediately, I finally determined to build a website across the “soul meals” recipes that I realized whereas rising up on a farm in North Carolina. I posted just a few of my favourite recipes on-line as search engine bait, after which advertised affiliate products across the website … usually with banners.
I used to be additionally instructed that I wanted a mailing checklist to bring visitors back to the location, and to remain in contact with potential customers. With a recipe website, it made good sense to me to create an inventory where individuals may trade recipes. That record was an immediate hit, and has been going robust for over eight years.
Whereas the recipes sent out through the record were primarily from site guests, listing members grew to affiliate me with nice recipes. They eventually began asking me if I had a cookbook. I informed them “no” but that I might write one if they might purchase it. I also introduced that I used to be taking advance orders (to verify the demand). I had over a hundred orders earlier than I wrote the primary word. That cookbook has offered me, and my family, with a cushty living for YEARS!
Through the years, I attempted to sell those site visitors, and list members, a variety of completely different backend products, however nothing bought as well as my cookbook.
For the last six years,list members have regularly advised me what my subsequent few products needs to be, however I wasn’t really listening. Record members frequently emailed me saying that they beloved my recipes, but that they were on restricted diets. They typically requested if I had diabetic, low-fats or low-carb recipes. In addition they often wrote to inform me that they’d been recognized with high blood pressure, and asked if I had any recipes for individuals with hypertension.
When I finally began listening, I knew precisely what my next 4-5 merchandise should be. They should be variations of my cookbook that includes diabetic, low-fat and low-carb recipes. I additionally needed to put in writing a cookbook for these with high blood pressure. All of these cookbooks will probably be rolled out to my record and sites within the subsequent 2 months!
What’s additionally instructive is that over the years I constructed up this HUGE asset… people who have bought cookbooks from me and then asked if I had more. They had been telling me what to promote them. They had been telling me that if I just supplied them what they WANTED they might buy it.
The above is simply making use of basic common sense and a little bit bit of promoting know-how …which most Internet entrepreneurs already possess. Let me share with you a couple of more insights that you simply most likely already have but aren’t using.
1) The best manner on this planet to earn more money from a proven, profitable niche is to “go deep.” Produce a number of episodes or versions of the product. That’s what movie producers do. That is what traditional guide publishers do. Take a look at the “Hen Soup For The Soul” series! That informed me that if I produced additional versions of my cookbook, it will sell. My list members also “told” me that.
The best way that I will apply this is by re-labeling my first cookbook “Quantity 1″ throughout the subsequent printing. Then, I’ll introduce “Quantity 2″ and as many volumes as the market will bear over the years. Labeling the unique “Volume 1″ tells my customers to search for additional volumes. It units up collectors to gather the entire series.
Speaking of collectors, another version of your product which you could launch is a restricted collectors’ edition… if acceptable in your marketplace. The co-producer and host of the tv cooking present that I’ll let you know about later is doing just that. At my prompting, he is released a “Restricted Version Autographed Model” of his cookbook, “The Devotional Cookbook.” You can see how he did that with my assist at: http://Chitterlings.com/devotionalcookbook.html
What is going to make the limited editon of the cookbook, in the instance above, promote out actually fast is the truth that it actually is only being launched in a really limited amount, and [that a] television personality is autographing copies. Ask yourself how you can apply an analogous idea to your product. I am going to admit that this idea isn’t something that I dreamed up… it is somethings that I heard a speaker use for instance at a seminar. All I did was have my shopper APPLY the concept!
2) Go deep by offering more variations of your basic product. For instance, with my cookbook, I provide it in PDF, print, and on CD. In a number of months lots of my recipes will likely be available on DVD since I’ll share them on a television cooking show that I will be co-producing.
My mentors way back advised me that I needed not only a cooking show, however a full line of spices and sauces. Instead of listening to them, I went off looking for more unique markets… largely ignoring the hungry market that I already had (pun supposed).
It took one among my clients, coming to me with an idea for a cooking show that he had, to get me into the tv business. If you actually think about it although, producing a cooking show is simply repackaging the information that I already have into a special format.
Listening to my market, is not going to only enable me to triple my e-book sales, it is going to additionally generate hundreds of thousands when the present is nationally syndicated. The show is simply starting production now, but will grow rapidly. You possibly can follow our progress, and learn from the method, by frequenting our weblog at: http://TheDevotionalChef.com/blog
You can also see how I develop and market a full line of cookbooks and associated merchandise by visiting my cooking site at: http://Chitterlings.com Go ahead and be part of the mailing record, as that is the place I announce new products and website news.
Just a few individuals could ask why I share a lot of what I am doing in my cooking niche with you here. Chances are you’ll marvel if I’m not afraid of competition. The fact is that there are MILLIONS of webpages on the market providing free recipes, but I earn six-figures promoting them. The actual fact is that there are literally thousands of people who have written cookbooks and are having problem selling them. I haven’t got to worry about competitors as a result of by finding out Web marketing I’ve discovered how to dominate my niche.
What should you do with the knowledge that I’ve just shared with you? Ask yourself how one can apply it in your niche. Ask yourself if your web site visitors and subscribers aren’t already telling you what they need to buy!
Once you uncover that your product is successful with [the marketplace], hearken to them as they tell you find out how to enhance the product, and methods to sell more issues to them. As a substitute of going off searching for new and extra glamorous markets, serve the one that you’ve already mastered. Apply the various advertising methods you already know to your present niche. It should repay handsomely!
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