Enjoy Immediate Feedback By Applying Net Studies
Changing the behavior of repeat customers so they keep shopping your products and at the same time keep singing your praises is what customer loyalty is about.
The details from surveys then enables the company know how to proceed with special deals like coupons, mail-in rebates, regular shopper discounts, yearly sales, guarantees, deluxe customer support strategies, as well as other special offers which will keep loyal clients satisfied and keep them coming back.
The Lemonade Stand – A Customer Commitment Parable
Once upon a time there have been three ladies known as Courtney, Brittney, and Ashley who chose to start a lemonade stand within their community to earn money to invest for the shopping mall. Courtney’s dad constructed the lemonade stand for the girls, Brittney’s father allowed them to set it up in front of their home, and Ashley’s daddy provided the lemons and sugar for that lemonade. the very first day] of summer [vacation
Yet, the very next day didn’t go so well, and all other days of the week was even worse. This became simply because since the plan was new for a few days, the novelty used off and most people discovered that this lemonade they had at home was less expensive and more convenient. “Just how can we get devoted shoppers?” thought the ladies.
Courtney advised that they decrease the prices, but that did not deliver the results and reduce into the earnings. Brittney came up with the thought of ‘invest in 5 and the sixth lemonade was free of charge’, but this didn’t work as well. Finally, it was well-read Ashley who came up with a good idea based upon a stable business model for dedicated customers.
So the three girls closed the lemonade stand and went on a field trip. The field trip was a trial to get acquainted with their buyer base much better in order that they might produce a much better marketing solution that could keep their customers ever coming back.
So small ladies wrote down the names of all the mother and father that went to the liquor store (and placed a star by the names of the people who went more than once) and came up with a strategy. For getting their clients returning, they will place liquor in the lemonade and market it at the same price as the typical lemonade. Even better, as well as supplying an upgraded product to new customers, they would also offer the spiked lemonade to the parent’s houses as a bonus.
When the ladies started door to door marketing their spiked lemonade, they were not once rejected by the mothers and fathers who were impressed by the much better product and the fantastic consumer service. In fact, the buyer commitment from the parents was so great, that the requests got out of hand until the police stopped the operation and put the girls in jail for numerous matters of felony bootlegging.