Why Good Customer Service Is Important To Any Business
You may think your business is doing really well, you may have your PLR all set up, your research and development team might be coming up with amazing ideas but what about your front line? Your customer service teams and those related to them need to be top notch if you want to have an amazing business as opposed to one that’s doing ‘well’.
So what you need to do is look at how you can change this. Most big companies now have call centres, it doesn’t matter where they are located if it’s in your country of residence or if you have decided to outsource to India or Manila for example to cut your costs and outgoings. You may have an excellent plug and play profit system doing well for you but you also need a good reputation to go with it.
When a customer contacts you, as they do more and more often these days they want to know that the person dealing with them and their enquiry is able to handle what is thrown at them, you also want them to think highly of your company based on that point of contact.
Firstly put yourself out there, don’t just have a general contact telephone number visible and leave it at that. Put all your points of contact on correspondence or advertising, your fax, email, website, everything. Some people dislike contact over the phone so boost your income online and have an accessible website!
You need to make sure that even on a website that your contact information is easily seen so that the customer can contact you to ensure that a potential sale isn’t going to be lost. More and more companies now have a live support point of contact where they can actually approach the customer as they browse, much like a ship assistant in real life.
Another important aspect to excellent customer relations is to make sure that all your workers and agents are working seamlessly and as a team. They all need to be trained in the same manner and be working by the same book following the same rules, protocols and procedures.
Keep on top of this and you’re off to a winning start and you’ll be one step ahead of your competitors even if your product isn’t as good as theirs you’ll have a reputation for being friendly and accessible and that counts for a lot!