Truereligion Jeans
True Religion Brand Jeans (NASDAQ: TRLG) is an American premium clothing line, established in December of 2002 by Jeffrey Lubell.

In the winter of 2002, True Religion debuted its denim products from its Los Angeles base. It now produces jackets, blazers, sweatshirts, t-shirts, shoes, and accessories in addition to jeans. True Religion jeans can cost between $172 and $363, with the majority ranging between $250-$300 USD.

Defining characteristics include the Japanese Hiragana character “hi” (pronounced hee) a somewhat horseshoe-shaped character stiched onto the pockets, thick stitching, as well as twisted inseams.

True Religion has boutiques in Atlanta, Chicago, Seattle, Dallas, Houston, Orlando, Roseville, CA, Newport Beach, Cabazon, Roseville, Santa Clara, Corte Madera, Glendale, Canoga Park, Sherman Oaks, Camarillo, San Jose, Short Hills, Las Vegas, Los Angeles, San Diego, New York City, Miami, Portland, OR, Paramus, NJ,Atlantic City, NJ, GA, OH, WA, OR, Tysons Corner, VA, Arlington, VA, Boston, Beachwood, Bellevue, WA, Philadelphia, and Pittsburgh. The flagship store is located in Manhattan Beach, California. True Religion can also be purchased from such high-end department stores as Von Maur, Bloomingdale’s, Nordstrom, Neiman Marcus, Saks Fifth Avenue, and Macys as well as Selfridges and Harrods in London.

Truereligion Jeans are made from mainly denim and were first produced as a work pant for laborers and farmers in the 1800s. By 1850 a man named Levi Strauss began selling jeans to mining camps in California and soon were called Levi’s. Teaming with tailor Jacob Davis, the two began adding seams, pockets, and copper rivets to the jeans and by 1873 patented the concept. Since then jeans have become a staple in the wardrobes of men, women, and children with prices ranging anywhere from $20 - $500 for a pair depending on designer.