5 Tips To Successful Landing Page Optimization
In order to increase your affiliate sales, you need to optimize your landing page, so that it helps promote your affiliate product beforehand. Thus, the look and feel of your landing page is very important. The first rule for successful landing page is never have any distraction in your page so that your visitor does only one thing and that is to click on your affiliate link. Below are some guidelines that you can use to fully optimize and improve your landing page.
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Relevant Content
In order to increase your click through rate, your landing page’s content must be relevant to your keyword, product and audiences. This is because relevant content draws in more relevant visitors and they are more likely to purchase from you. You must make sure that your content is related to the product that you are promoting. For instant, when you are promoting a weight loss product, the content of your webpage must be weight loss related, it must be something like “cause of obesity” or “danger of being overweight”. Don’t sell a beauty product on electronics webpage. This is a major mistake make my many affiliates.
Be Specific
It’s very important that the minute a visitor landed on your landing page, he must be able to tell what it’s all about. If your visitor has to guess what your landing page is all about, then you have not optimized your page fully. Always keeps your content clear and direct. People goes away almost immediately, when they have no idea what you’re offering.
Your Headline: Keep It Strong
Your headline is the first thing you must look at in your landing page. Whether you attract or repel your visitors depend largely on your headline. Encourage your visitors to stay and read further by using emotional driven words in your headline. Focused on your product’s major benefits, and make it clear and easy to understand.
Focus On The Benefits
Talking about the benefits of your product is an important factor to successful landing page optimization. First, figure out all the benefits and list out the major ones. Write them in such a way that they appeals to the readers’ emotions, such as how their lives will improve when they start using the product. Your readers are more likely to purchase from you, when they knows what they are getting.
There is a difference between benefits and features, you must not confuse them. Benefits are the results that a client gets upon using the product and features are what the product is designed to do. Focus on the benefits more than features because they will improve your sales conversion far better than features.
Make Your Site Professional
A sloppy website will not look good and will not gain trust from visitors. You have to make sure that your landing page looks as professional as possible. Here are some tips to get your website looking clean and professional:
- Fonts must be Verdana and Arial, and sizes from 10 to 14
- Keep your background bright and text dark
- Use 3 columns page
- Don’t change your link colour, keep them in standard blue
- Your landing page must have the images of your product
- Thoroughly edit the page’s content for any grammatical or spelling errors
There are thousands of affiliate landing pages, but most of them are poorly optimized. This is why they can’t make a sale online. And then they think that affiliate marketing is a scam, so they quit and go do something else. Don’t let this stop you. Use the tips here, have your landing page optimized and increase your sales.
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