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If you are thinking of using Google AdWords to generate money for your website, you have to bid on the right keywords as they play a huge role in your success. Most people often bid on keywords that are popular, which are also expensive. You can search for keywords without having to pay anything, all it takes is some creativity. Here are some ways for you to do so and find top keywords for your website.

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Using Forums

There are thousands of forums on the Internet and they are one of the best place to search for keywords. You can easily find related forums by using the search engines, simply type in the word “forum” after your website’s topic. For instant, you can type “computer forum” or “Forex forum”. You can then join these forums and then start browsing through the threads and postings. Read through the conversations and pick out common terms, words and topics. Once start doing this, you can easily find the popular keywords to use for your website.

Using Google AdWords Free Keyword Tool

Making use of Google’s Keyword tool is also a good option to find popular keywords. This keyword tool is available on the Internet and you can simply get to there by searching “Google AdWords Keyword Tool”. When you get there, simply type in your topic word or phrase then click on “Get Keyword Ideas”. The site allows you to also search for synonyms. Make sure that you tick this option so that you get more keyword suggestions. You will get a list of keywords plus some additional keyword suggestions. These keywords result also come with statistics like search volume, which is extremely helpful. Best of all, this is all free.

Amazon.com Method

Book content is one thing that most people overlook when it comes to researching for keywords. Amazon.com can provide you with thousands of books and information and keywords. You start by searching for the top 5 most popular books that are related to your topic, then you start going through the content page and pick out some initial keywords. Amazon.com allows you to go through the books’ first few pages and this gives you an opportunity to search for more keywords. With this, you get the keywords that you need and also a good idea about what your audiences are looking for.

Your Competitor’s Website

There are also other popular websites where you can find keywords. Of course, the websites have the same niche as yours. You can start looking at their content. These popular websites have been optimized for search engines and are ranked for certain keywords. Look at their headers, page titles, meta keywords and also descriptions. This will give you an idea for keywords that you need and what audience they are targeting.

Paid Keyword Tools

There are numerous online keyword tools such as Wordtracker.com, KeywordSpy.com and KeyComplete.com, and these are available on the Internet. However, they are not free and require payment in order for you to make use them. They gives you access to thousands of keywords all at once. Do remember that these tools can sometimes be difficult to use.

You can use these methods to find keywords for your niche. What you need to remember is that there are thousands of keywords on the internet and you can find them using different methods. What is important is not how you find them, but how related they are to your website, to your audiences and to your sales conversion.

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Here are some tips that you should read if you plan to use Google AdWords for advertising. Google has undoubtedly changed the face of the web. In fact, Google AdWords has made over 16 billion dollars for Google in 2007 alone. But despite that, not all advertisers profit from Google AdWords.

In order to make sure that you succeed with Google AdWords, it is not necessary to place your bid on the top keywords, which are usually the most expensive ones. All you need is some market research so that you will be able to identify the right niche keywords to match your website. Here, you might find a couple of AdWords tips useful.

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Always Include Keywords

Keywords are important, so make sure that it’s there in your ads. On the average, a person will glance away from the actual search results in just a couple of seconds. If they don’t see the keyword they’re searching for in the ads, they will go away. Of course, you ad must also be appealing, compelling and make total sense. It can be difficult to create compelling ads on such a short space. Make sure that you include your keywords because if you don’t, you’re simply wasting money, time and effort.

Bidding From High To Low

Lets take a look at how Google ranks your ads. Your ads are ranked according to your bid price and your click through number (Click Through Rate or CTR). The CTR is the number of clicks your ad gets when it was shown. Having a new account, you will have a lower quality score, which is normal. Thus, in order for you ads to show, you need to bid a litter higher than usual. Bidding higher gives you initial exposure your ads need. Once you get an established amount of CTR, then you can lower your bid price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.

Low to High Bidding Strategy

Another method of bidding is by starting with low bids. This is very useful for keywords that aren’t so competitive or popular. If your budget is limited, you can also use this method. You begin by bidding low and then slowly increasing your bid price until you land on the first page. Again, you must try to land your ads on the first page with the lowest bid possible.

Use Negative Keywords

Negative keywords are used in order to prevent your ads from showing up in searches that are unrelated. There is a selected market of people you want to focus on and your ad must appears in front of them. If you don’t use the negative keywords function, your ad could appear on the wrong place and wrong people. For instant, when you are selling a dog collar and you are using “collar” as your keyword. When a searcher type in the word “collar” into the search engine, he may not be looking for dog collar. He could be looking for cat collar. This is where you used the negative keywords, add “cat” into the list and your ad would not appear. You must use the negative keywords to target your ads. This helps increase your CTR and most of your visitors are more likely to buy from your site.

Test Your Ads

Testing ads is always important,but you don’t have to do much because Google AdWords can test your ads for you. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. As you continue to test different ads, eventually, you will find the best performing ad.

Being the biggest search engine in the entire world, Google has millions of ads placed everyday. If you want to make sure that your Google AdWords campaign is successful, all you need to do is to know what is important. Follow these tips and continue to improve your knowledge Google AdWords.

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In order to increase your affiliate sales, you need to optimize your landing page, so that it helps promote your affiliate product beforehand. Thus, the look and feel of your landing page is very important. The first rule for successful landing page is never have any distraction in your page so that your visitor does only one thing and that is to click on your affiliate link. Below are some guidelines that you can use to fully optimize and improve your landing page.

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Relevant Content

In order to increase your click through rate, your landing page’s content must be relevant to your keyword, product and audiences. This is because relevant content draws in more relevant visitors and they are more likely to purchase from you. You must make sure that your content is related to the product that you are promoting. For instant, when you are promoting a weight loss product, the content of your webpage must be weight loss related, it must be something like “cause of obesity” or “danger of being overweight”. Don’t sell a beauty product on electronics webpage. This is a major mistake make my many affiliates.

Be Specific

It’s very important that the minute a visitor landed on your landing page, he must be able to tell what it’s all about. If your visitor has to guess what your landing page is all about, then you have not optimized your page fully. Always keeps your content clear and direct. People goes away almost immediately, when they have no idea what you’re offering.

Your Headline: Keep It Strong

Your headline is the first thing you must look at in your landing page. Whether you attract or repel your visitors depend largely on your headline. Encourage your visitors to stay and read further by using emotional driven words in your headline. Focused on your product’s major benefits, and make it clear and easy to understand.

Focus On The Benefits

Talking about the benefits of your product is an important factor to successful landing page optimization. First, figure out all the benefits and list out the major ones. Write them in such a way that they appeals to the readers’ emotions, such as how their lives will improve when they start using the product. Your readers are more likely to purchase from you, when they knows what they are getting.

There is a difference between benefits and features, you must not confuse them. Benefits are the results that a client gets upon using the product and features are what the product is designed to do. Focus on the benefits more than features because they will improve your sales conversion far better than features.

Make Your Site Professional

A sloppy website will not look good and will not gain trust from visitors. You have to make sure that your landing page looks as professional as possible. Here are some tips to get your website looking clean and professional:

• Fonts must be Verdana and Arial, and sizes from 10 to 14
• Keep your background bright and text dark
• Use 3 columns page
• Don’t change your link colour, keep them in standard blue
• Your landing page must have the images of your product
• Thoroughly edit the page’s content for any grammatical or spelling errors

There are thousands of affiliate landing pages, but most of them are poorly optimized. This is why they can’t make a sale online. And then they think that affiliate marketing is a scam, so they quit and go do something else. Don’t let this stop you. Use the tips here, have your landing page optimized and increase your sales.

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