Search Engine Optimization is no rocket science

Posted on January 8th, 2010 in Uncategorized by iptools  Tagged , , , , , ,

Introduction
So you have completed your website, great! Now how are you going to attract guests? If you are doing not let them understand you are there, your guests will never notice find you. How are you going to sell products when users don’t know that you exist? SEO will make your website noticeable on the internet, and this tiny guide will help you bring targeted visitors to your website.

Optimize your website
The most important part of your website is quality content. Search engines (like google) will crawl your content and index it into a database. If your content does not match the product you are selling, you may not attract targeted visitors. It’s therefore very vital that you decide on your (key)words terribly carefully. For example, if you sell calculators on the internet, build sure you mention the words calculator, calc, math and additional calculator related words on your website. However, watch out not to say the words too typically, or search engines may suppose your website is spam, that can lead to a terribly low rank (search engine position) within the search results.

Linkbuilding
When more websites link to your website, the a lot of attention you will get from search engines, which leads to higher ranking. After you produce and receive links from alternative websites to your web site, make sure vital keywords are used as anchor keywords within the hyperlink. If you sell calculators on-line, use a link such as; “obtain calculator” rather than “click here”.

Target your audience
Leave your link on website where your potential customers meet, for example forums or discussion boards related to your website. Do not spam your website as this will be noticed by crawlers and can eventually lead to a blacklist entry.

Offline targeting
Be positive to promote your web site offline as well. Advertise in local newspapers, tell everybody about your website, etc.

Add a sitemap to your web site
When you want search engines to crawl your entire website, the most effective thing to try and do is adding a sitemap to your website.

Build certain searchbots will browse your website
Searchbots can only browse plain text.websites. No matter how beautiful your flash animation is, searchbots cannot read the content within that animation. Therefore, try to avoid Flash animations on your website when there is content involved. Same story goes for JavaScript.

Do NOT use frames
Never use frames to style your website! Lots of search engines merely skip webpages with frames since they’re a difficult to be seen apart from each alternative by visitors. For instance, if your framepage would include menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.

Keep faraway from unhealthy neighbourhoods and don’t spam!
Don’t be tempted into leaving your link on abandonned guestbooks, forums or spam your link on every web site you can find. Don’t exchange links with spammy websites (like pharmacy websites) either. The chance exists that google can classify your website as a spamsite and can block your website from any search results.

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