Contracting out SEO Article Writing

Posted on February 12th, 2010 in Uncategorized by iptools  Tagged , , , , , , , ,

In an exceedingly recent thread at webmasterworld, when asked if members had 10 folks to assist promoting their web site, what would they do. This fascinating question produced the surprising answer by one member that they might have 9 folks writing articles and one person linking.

Articles are a nice means to urge theme related one-manner links, linkable content and can be contracted for around $ten per four hundred - 500 word article. Costs vary though, and thus does the vary of qualifications.

Article writing, like link building, is an excellent candidatate for outsourcing, or maybe a lot of properly, Outtasking.

Why Outsource?

Oursourcing is great as a result of you can purchase services you wish when you need them. You don’t have to stress concerning meeting payroll, or providing computers, desks or equipment. While a freelancer is researching and writing you can be sure of other things.

Often, a freelancer represents a group, permitting you access to the a lot of resources and expertise.

Misconceptions

One of the largest misconceptions is you can ‘just give it to them’ and it will all be good. Nothing can be futher from the truth. Of course, the a lot of effort and time you put into it, the higher the probabilities of success.

Example Project of ten articles.

Before talking to my partners in the Philippines, I research keywords and use the keywords to line up the titles and content of the articles. This sometimes provides me vi or eight of the article titles. Since not all articles get syndicated, I am going to many articles syndication sites and research which articles in my space have the foremost links in YAHOO. This give a lot of data for article topics and titles and general tone. Next, I decide what sort of article suits the titles best. Is it to be a “information concerning this” article or a “the way to” article with a bulleted list of actions the reader will take right now?

Once all this has been written out, I send it to my partner and ask to work out four or 5 articles instantly therefore that I will make sure everything is on track.

Or course, I have specified in advance the articles should be original, and I make periodic checks to create sure. Once you have restricted a freelancer a few times you’ll ease up, however it still pays to test all the time.

Don’t use software

There are lots of people giving software that scrapes article syndication sites and/or the internet for content, re-arranges it, and spits out tons of articles. My experience is it’d have been easier and actually faster to write the articles myself, or rent somebody to try to to it.

Automated re-writes of scraped content appears to figure on the Search Engines for currently, however how long it’s going to last is anyone’s guess. The achilles heel of automation is that it has to use templates and can always leave a footprint that other automated systems (ie bots & crawlers) can easily detect.

Value vs. Turnaournd time

Most freelance writers take on a lot of contracts than they’ll handle and juggle turn-around times to maximise immediate money flow. At any moment they only have a few contracts to figure on, though they need several outstanding. Sound familiar?

Knowing this, expect to induce a low price with a extended turnaround, OR a short turnaround with a better price.

Low or High?

Don’t opt for the lowest price and don’t select the highest. Review what they assert and examples of their work and make a call on that one you prefer first, then have a look at cost.

A team is additionally important. Ofter ‘a freelancer’ represents a small group who work together. With a team of 5 folks writing 20 articles, you get totally different approaches and points of view. I provide preference and pay a slightly higher worth for a team.

Qualifications

Qualifications are vital in relation to what you need. I favor newspaper writers as a result of they are in the business of writing snappy headlines and catchy articles, which is what I like for my sites.

Different sites may like novelists or technical writers to suit the tone of their sites.

Contracting out or outsourcing is still work — simply a completely different quite work. Managing freelancers takes some talent and follow and if done properly, can increase productivity and lower prices substantially.

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