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The area of town I live in is really starting to grow commercially . This is exciting, as many new national and local businesses are developing space and creating commerce and activity near our main square. We have all heard rumors about which business is going into which building , but until those vinyl banners go up to tell us , no one knows for sure . Fortunately, most of the new businesses have temporary custom banners in place that say, “Coming Soon ” or similar pre-notifications . These custom vinyl banners generate excitement and talk about the new businesses and make people keen to check them out once they open.

The restaurant, Ladles, is a terrific example of a good custom banner attracting the right kind of attention. For months, while the building it is in was being completed , a temporary custom banner sign hung in the window with its name and estimated date of opening. My family and I pass that building every day, and that custom vinyl banner teased us for what felt like forever . We couldn’t wait to try it! And guess what? Most people felt the same way, because the day they opened , there was a line going out the door to try Ladle’s offerings - just because the owners didn’t wait to make good use of an attention grabbing custom banner !

How Do Custom Banner Signs Maintain Attention?

Ladles has been opened for a few weeks now, and business is still good. The custom banners have also changed lately , still urging people to stop by and try them out . What kind of custom banners are these? Well, for starters , that “Coming Soon” banner has been changed to a “Now Open” sign. It is still a temporary vinyl banner sign with those two simple words , but it tells people that they are something new to try . Also, some people may have missed the opening dates on the previous temporary custom banner , and it never hurts to remind the populace of your new business.

Ladles also has a custom bannerout in front of its building, with a graphic of a soup ladle and the motto, “Hot Soup For Cool People.” So catchy I remembered it without even trying! Ladles is tucked into a new brick building with several new businesses, so it must use custom custom vinyl banners to stand out . Otherwise, the public might just assume the whole building was office space or even idle.

Using a few different custom banner signs to creates curiosity and makes people want to try out your product !

Envision An Eye-Catching Vinyl Custom Banner

Remember the soup ladle on the new restaurant’s custom business sign? It’s the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle’s vinyl banners is also well defined - black lettering on a pale yellow background. direct contrast  of colors is essential on a vinyl banner to ensure visibility, and yellow is a color known to inspire appetites.

And take their slogan, “Hot Soups For Cool People”. This slogan Ladles came up with is also a good one - relevant to the business, soups, and memorable with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the custom vinyl banner without cluttering it up with too much distraction and leaving enough space for the lettering to be large enough for people to see from a distance. It is also very inventive in that it compliments its customers - it plants the idea that they are “cool.” It’s a marketing tactic that works, and Ladles has created an excellent design for a custom custom banner . No wonder there is always a line to get in to give them a try !

Don’t Limit Your Use Of Custom Banner Signs

The owners of Ladles didn’t order just a couple custom vinyl banners to promote their business. They used several - both temporary and permanent - to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design piqued people’s curiousity and made them eager to check it out. So when opening your own business, think about how useful custom banners are in building anticipation and excitement. Before you know it, you’ll have a line out your door too!