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Without a solid business plan strategy in place, no business plan can be complete. Similar to gas for your car, a solid strategy gives your business plan the fuel it needs to succeed.

A successful business plan strategy includes a plan for the following areas of your business:

Products and Services. Identify those products and services that perform the best for your company, and make sure you have a business plan strategy that is geared toward increasing sales in those areas. In addition, if you plan on developing any new products of services, include timetables to get them complete and identification of additional resources you might need.

Marketing. A marketing strategy is a key area to include in your business plan strategy. It should include an analysis of what your most profitable sources of marketing are, and how you plan to use advertising and marketing to expand your business in the coming year. This section is where you will also identify any new branding materials that will be necessary to meet the business plan strategy goals.

Operational and Employee Development. No strategy is complete without identifying the resources you will need to achieve it, most particularly human resources. Don’t leave any consultants or contractors out of these projections that will be necessary to achieve your goals.

Financial. No business plan strategy is complete without including your financial plan for getting there. Many believe wrongly that if you aren’t going to use your business plan to obtain outside financing from an angel investor or bank, that the financial portion is not necessary. However, this is not so. If you plan to finance your business plan strategy through business growth, it is even more critical to carefully analyze your cash flow projections to ensure they are accurate and support your business plans.

Finally, your business plan strategy should address where you are today with respect to the above areas, as well as your alternate plans in the event circumstances change from those expected.

Be sure to visit SmallBusinessAccountingBackroom.com to get many more resources to help you take your business plan strategy to the next level.