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Multi-level marketing is a unique type of business that has been around for over 50 years, since the 1950s. While the business model had been around before, it was really Amway that made MLM a more commonly known form of doing business because of their intense recruiting efforts. MLMs have taken off and you can find MLM companies that offer products or services in just about every product category or industry that serves the general public. Even with their major growth, there are still a lot of people who question if an MLM business is the way to go for them.

Now more than ever in recent years, more and more people are looking for ways to escape from the daily grind of their 9 to 5 jobs. People are not only looking for ways to supplement their income but also seeking out ways to eventually be able to leave their employment, and develop a viable business plan that they can implement and run from their own home. Many are drawn to this “dream lifestyle” because they want to be able to make their own schedules, implement their own ideas, not have to cow-tow to a boss or play corporate games, and to be able to earn they kind of income they believe they deserve.

MLM companies have really developed their expertise at focusing on the dreams people have and really playing that aspect up. The fact is that an MLM business program is inexpensive to start, so it can be a good way for people to get their business rolling. Also, anybody who signs up as a distributor will have a sponsor or enroller who has a vested interest in making sure their new recruits get off to a good start and become successful.

This is because the person who enrolls a new distributor into a network marketing business opportunity has the potential to earn income based on the efforts of their new distributor. This means a wise and sensible enroller will be quick to help the new distributor in any way they can because both of them will ultimately benefit and both will have stronger and more successful businesses. If an enroller doesn’t have the skills to help their new distributor they can usually turn to their “upline” and get help.

One of the most popular phrases that many an MLM company will use is that “you are in business for yourself, but not by yourself.” Again, this is because people will only be successful if they can help their “downline” become successful. It is a business model that is truly meant to be benefited by teamwork, while still allowing people to have an independent business.

Another reason why MLM business ventures are so attractive to many people, in addition to this support available from the people who introduce them to the company, is because there is also a great deal of MLM training and education that is provided by virtually all of the long-established, successful multilevel marketing companies. This training not only covers the products or services offered by the company but also often includes business education and mentoring.

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