Why Websites Are Using Video
Marketing on websites over the last few years has become more powerful and effective than on television. Use of website video production makes the audience stay on the website for longer than they usually would. Having a moving image on a website rather than text is much more effective and the company will get their products noticed. In 2008 the web went past television in terms of advertising. Marketers where seeing that more people were using the Internet for information, and they wanted to get their products on these popular websites. Websites are mostly using website presenter, to keep the audience interested so that they would not click straight off the website. The videos may only last about a minute but it is a minute longer than they usually would and ore time for browsers to notice products.
The Internet has grown rapidly over the years because you can get instant information about any topic. Sites like Wikipedia allow browsers to look up anything and pages come through about the topic. Advertisers target these kinds of websites because they n users will spend a greater amount of time on the website. They put their adverts down the side of the page hopefully trying to catch the attention of the person. Also the adverts would relate to the topic the users are reading about, for example if I searched football adverts to do with football like tickets and equipment could be shown. E-mail is a way of direct marketing where advertisers send E-mails to you regarding their product hoping it might interest you.
Also trafficking is common on the Web where you click one website, and it takes you to another site. Things like this get annoying on the Internet but this is what it is becoming, just a massive way for revenues to get their products out there to the people.
Face Book has become one of the most popular social networking websites out there, and is making a lot of money from advertisers. The marketers know the majority of people that use Face Book are teenagers and young adults so they know the kind of stuff to advertise on there. Also on people’s home page they advertise products that relate to people interest and personality.
It is the same with the {website video production} sharing website You Tube. When people are viewing videos on You Tube, ads are on the side of the screen so advertisers now that people spend a bit of time on videos so there is more time for their products to get noticed. Also again the advert would relate to the video the person is watching.
The internet has become the main source for advertising and it is predicted to stay that way in the future.
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