Exploring The Many Benefits Of Video Marketing

Posted on July 21st, 2010 in Uncategorized by iptools  Tagged , , ,

The Internet is huge, with billions of websites on every topic imaginable. Each year, since Youtube arrived, the popularity of videos has grown by significant numbers. There are more people interested in videos than there are interested in reading intelligent books. This is because videos are more comfortable and easier to absorb. Videos are preferred, also, because people are extremely impatient, and they can be absorbed and processed very quickly. So of course online marketers use this medium to offer their content and marketing messages to people. Apart from that, you can also post your videos on your website to get more sales. If executed by someone who is knowledgable, videos can be outperform many other marketing mediums. This article will be talking about visible benefits of video marketing and how it can enhance your online marketing campaigns.

Ok, the primary benefit from using videos is they’ll rank very well in the search engines. Google bought Youtube - so that should tell you something. It’s not really so difficult to land in the top 10 at Google with video if you know what you’re doing. Google has a video search engine, as well, so you know targeted video searches are happening there. Everyone likes videos, and that includes the search engines, so that’s good because it gives online marketers more options.

As we all know blogging is a common tool to get traffic and spread the word. But by using videos, you can get into vlogging or video blogging. You will not find many niche vlogs around the net, and they can be marketed very well if you know how. I know that affiliate marketing can seem daunting. But to make it seem a little less intimidating you should check out this Halloween Super Affiliate webpage.

A video blog makes it easier to attract interested people as many love to have fresh, new videos on their topics of interest. Of course it’ll be important to maintain it with regularly updated content, as you know. With videos, you could add several each week which shouldn’t be hard to do. There are tons of ways you can leverage vlogging as it is the next generation of blogging.

Establish your credibility through video marketing. Becoming a trusted authority figure in your niche is easy with the help of video; you, simply, concentrate on your target’s wants and then give them the benefits that they have been searching for, as long as you stay honest, they will grow to trust you. As said earlier, people buy from who they trust.

With video it is easy to create any image that you would like to create. You can take this information lightly but if you do, you will be sorry for it later. We all need to learn more affiliate marketing methods constantly because the world of internet marketing is constantly evolving. So have a look at this Halloween Super Affiliate Bonus internet site.

Video marketing is increasingly looking attractive to people who are having a hard time keeping up with all the changes in the search algorithms.

Keyword Elite

GET THE WORD OUT WITH A VIDEO SPOKESPERSON

The number one question every online organisation should be asking is how they can influence their customers’ buying decisions.
If you want to increase conversion rates, then you should consider video marketing to connect emotionally with customers, existing and potential, in a more direct way than ever before.
Although a relatively new technique in online marketing, having a video spokesperson has proven to be very successful resulting in increased customer action through direct sales, click throughs and page views.
Video is captivating and dynamic - as opposed to static pictures and copy.
Video has intrinsic appeal.According to the Internet Advertising Bureau, in January 2009, 29.6 million people in the United Kingdom clicked onto online video.That’s eight out of ten internet users and a ten per cent increase on the year before.
Most of us would welcome the opportunity to sit back and see and hear someone talking to us about a product or service, rather than merely reading about it. And we’re more likely to buy something if we’ve been told about it by someone who looks and sounds knowledgeable and trustworthy.Simply put, a video spokesperson on your website can have a positive effect on your customers - and that is first prize.
Here are some advantages to having a internet spokesperson :
* Your key proposition can be packaged and communicated to the audience in seconds
* They interface with customers on a direct, personal level and therefore give your website a human element
* They can be the human face of your website on the home page and the tour guide through other web pages
• They will build your brand and communicate your organisation’s personality and key messages.
Website video also :
* enhances customer education and understanding
* builds rapport with customers through an emotional trigger
* Engenders confidence and trust
* generates useful customer feedback, increases time on page and results in increased conversions
Careful planning will benefit your organisation and your clients. It’s best to consult a professional web design company which has the advantage of experience and technological expertise in internet video production to maximise the benefit.Dale Carter, managing director of a web development company in Perth, GTP iCommerce, had these suggestions for online video.
“The first impression is the one that counts. The video has to be professionally done. Sound should be clear and crisp and the video shot in high definition. Language is also important.The video spokesperson must be interesting and credible.It’s best to use language that draws the viewer into a personal dialogue with words such as ‘you’ and ‘your’, rather than words that reflect back on the organisation such as ‘we’ and ‘our’.
“The length of the script is also important,” he said.Most people will only wait around eight seconds before moving on, so slow downloads and boring scripts are a no-no.Because videos are actual time, they need to be short, sharp and clear - unlike web copy which viewers can skim through or download to read at a later stage.A homepage greeting should be limited to a minute, with other scripts for product and information pages limited to around 90 seconds.”
Having a virtual spokesperson for your website will take customer communication to a new level, with direct, personal and emotional connections with the people who count the most. It’s cost-effective, easy to do and it will get results.

Using Camtasia To Maximize You Affiliate Commissions

Posted on October 25th, 2009 in Uncategorized by iptools  Tagged , , ,

As more and more people become interested in Affiliate Marketing, the ability to profit in this industry is becoming harder. You must have a better marketing strategy to out perform other affiliates in order to secure a bigger percentage of the profits.

In order to plan an effective marketing campaign, there are many different tips and techniques affiliates use to increase their earnings. You can get more information on using video marketing see easy sales formula at my blog.

What better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. There is nothing like feeling your hard work getting paid by having your customers jumping up excitedly in great anticipation to buy your product right there and then.

Camtasia does exactly this. This has been proven many times and giving your customers something they can see can really increase your conversions. {This technique is demonstrated in Keith Wellman’s latest product, easy sales formula.}

So if you’re not familiar with Camtasia, here’s how the program works.

You can record what your doing on your screen instantly. No more huge folders with instructions and files because you can now record what you are doing and go back to it.

You can convert your recorded videos into the correct format for your web pages very easily. Reading a sales page can be quite tiresome to the eyes, so having your customers visit your sales page with a video is going to give you a higher change of converting them into buyers. You can get more information on using video marketing see easy sales formula at my blog.

You can also publish your videos through RSS feeds, blogs and podcasts. You may want your Camtasia videos to get around and reach out to other people that may be potential customers in the future.

As your customers are engaged with the video you have created, you have a greater change of converting them into buyers. Using video also reduces skepticism amongst potential buyers.

You can also show how to use the product properly, and this also reduces the amount of complaints and returns you will receive.

After the video has finished, you can then redirect the customer to your affiliate website where they will then make a purchase.

Minimize miss communication with your customers. The good thing about multimedia is, nothing much can go wrong. as it’s there already.

These are just some examples of the many things you can do when using Camtasia.

Understand what the main reason for using Camtasia is to increase you conversions and affiliate income. To find out more about using video marketing to increase your sales, check out easy sales formula by keith wellman.

Why Online Video And Presenters Are A Must

Virtual Presenter

Having video content on websites is much more effective then standard text because it creates a visual interaction with the audience so there for the audience will receive instant information about the website video ad or services available. People would rather watch than read which is why video is working so well online.

There are various online presenters out there one example is Marino Olova who hosts a web show on youtube called too hot for words where people will ask her random questions and she will give them an answer however her unique selling point is her breast as you may see in her videos and this has attracted viewers to watch her productions as sex sells, because she has a mass audience who watch her productions she now receives funding form marketing sources such as google where they will post a links on her pages and will get a certain amount of money every time her videos have been viewed.

In the year 2008 it came to knowledge that internet marketing has surpassed television hence why itv had a loss of 600 jobs because they where not turning in enough revenue from advertisement to keep staff on. Google ppc campaigns can be used to target specific audiences on sites like youtube where viewer are watching material related to company products. Hence they can place their products on a specific website either 1 of two things that there product suits the target audience which visit that site or website that is popular and has an large audience which visit the website, hence why youtube has taken the nation and advertisement world by storm as they have a mass audience going into millions. This is why video channels that have a large number of viewers are more likely to get advertisers to reach their target market.

The popularity with video based content such as you tube, facebook and myspace, is growing as people are interested in watching other peoples productions and load up their own productions for the public to watch, same with face book which is a social network site and myspace where you can upload your own videos for your friends and family to watch and also add comments expressing their opinions on what they think of the production.

Why People Like Online Video

Posted on August 31st, 2009 in Internet business Online by iptools  Tagged , , , ,

online presenter

Marketing on websites over the last few years has become more powerful and effective than on television. Use of web presenter makes the audience stay on the website for longer than they usually would. Having a moving image on a website rather than text is much more effective and the company will get their products noticed. In 2008 the web went past television in terms of advertising. Marketers where seeing that more people were using the Internet for information, and they wanted to get their products on these popular websites. Websites are mostly using video presenter, to keep the audience interested so that they would not click straight off the website. The videos may only last about a minute but it is a minute longer than they usually would and ore time for browsers to notice products.

The Internet has grown rapidly over the years because you can get instant information about any topic. Sites like Wikipedia allow browsers to look up anything and pages come through about the topic. Advertisers target these kinds of websites because they n users will spend a greater amount of time on the website. They put their adverts down the side of the page hopefully trying to catch the attention of the person. Also the adverts would relate to the topic the users are reading about, for example if I searched football adverts to do with football like tickets and equipment could be shown. E-mail is a way of direct marketing where advertisers send E-mails to you regarding their product hoping it might interest you.

Also trafficking is common on the Web where you click one website, and it takes you to another site. Things like this get annoying on the Internet but this is what it is becoming, just a massive way for revenues to get their products out there to the people.

Face Book has become one of the most popular social networking websites out there, and is making a lot of money from advertisers. The marketers know the majority of people that use Face Book are teenagers and young adults so they know the kind of stuff to advertise on there. Also on people’s home page they advertise products that relate to people interest and personality.

It is the same with the {website video production} sharing website You Tube. When people are watching videos on sites like Revver, ads are shown next to videos, so advertisers now that people spend a bit of time on videos so there is more time for their products to get noticed. Also again the advert would relate to the video the person is watching.

The internet has become the main source for advertising and it is predicted to stay that way in the future.

Top Sharing Video Websites

online presenter

Our modern society has been gradually gaining technological evolution since the idea behind an information super highway was created. As a result of this, the internet has become somewhat of a powerful tool for ‘accurate’ data that many have now become fully dependant on as a main source.

The internet has improved dramatically over the last decade and is beginning to gather more audience attention than the once popular programming broadcasts from television networks The internet has attracted more audience recognition through the use of a larger variety of entertaining mediums concerning computer graphics and video.

Video usage is one of the latest phenomenon’s, with hosting slowly becoming an essential feature for most websites in recent times. This has increased with the rise in popularity of such video hosts as YouTube.

Many find web presenters to be a type of visual aid, which proves beneficial more so for the current generations of pre-teens and young adults who, as a result of certain technological distractions, have less of an appreciation for the written word and a low maintenance of a decent attention span for long periods of time.

Companies are using video presenter in different ways depending on the target market and product or service being advertised/offered. Those offering advice on things such an editing techniques in programmes like Final Cut Pro often use videos to directly show users which buttons to press/tools to use, and how certain methods should be carried out. Audience members who may learn in this way find this beneficial as it allows them to use practical information rather than just written paragraphs.

Video hosting websites like YouTube serve as a good communication method, and can also give rise to fame for those who get noticed by well-known production companies; for example, online presenter Brooke Brodack posted comedic music videos as a hobby, only to be seen by Carson Daly of MTV. She now has an income for her unique videos.

With the advances, videos have now begun to become interactive, allowing viewers to select links and find yet more information than just what the video itself aims to supply.

Banners on web pages frequently use this method for advertising, allowing users to scroll over the area to reveal a larger section containing either an interactive feature or video corresponding to the small amount of information given on the banner initially.

This rise in video hosting has taken attention away from television, which was once the only technological deviation to supply videos of a high quality to a variety of audiences on a large scale.

Many terrestrial channels have already begun seeking opportunities to move their programming online, and resources such as BBC iPlayer and 4oD have now increased in content capacity.

Inevitably as technology increases, so too will the amount of new features on the World Wide Web, including the advance of video formulation, offering possibilities for more creative and inventive idea yet to be approved.

Why Websites Are Using Video

Posted on August 31st, 2009 in Internet business Online by iptools  Tagged , , , ,

online presenter

Marketing on websites over the last few years has become more powerful and effective than on television. Use of website video production makes the audience stay on the website for longer than they usually would. Having a moving image on a website rather than text is much more effective and the company will get their products noticed. In 2008 the web went past television in terms of advertising. Marketers where seeing that more people were using the Internet for information, and they wanted to get their products on these popular websites. Websites are mostly using website presenter, to keep the audience interested so that they would not click straight off the website. The videos may only last about a minute but it is a minute longer than they usually would and ore time for browsers to notice products.

The Internet has grown rapidly over the years because you can get instant information about any topic. Sites like Wikipedia allow browsers to look up anything and pages come through about the topic. Advertisers target these kinds of websites because they n users will spend a greater amount of time on the website. They put their adverts down the side of the page hopefully trying to catch the attention of the person. Also the adverts would relate to the topic the users are reading about, for example if I searched football adverts to do with football like tickets and equipment could be shown. E-mail is a way of direct marketing where advertisers send E-mails to you regarding their product hoping it might interest you.

Also trafficking is common on the Web where you click one website, and it takes you to another site. Things like this get annoying on the Internet but this is what it is becoming, just a massive way for revenues to get their products out there to the people.

Face Book has become one of the most popular social networking websites out there, and is making a lot of money from advertisers. The marketers know the majority of people that use Face Book are teenagers and young adults so they know the kind of stuff to advertise on there. Also on people’s home page they advertise products that relate to people interest and personality.

It is the same with the {website video production} sharing website You Tube. When people are viewing videos on You Tube, ads are on the side of the screen so advertisers now that people spend a bit of time on videos so there is more time for their products to get noticed. Also again the advert would relate to the video the person is watching.

The internet has become the main source for advertising and it is predicted to stay that way in the future.

How Video Converts Visitors To Customers

Posted on August 24th, 2009 in Internet business Online by iptools  Tagged , , , ,

Online presenter

The power of the internet has grown and so has the amount of people logging on everyday to use theses services. As more people log on, the attention they pay to sites decreases, within second of logging on they will determine if it is for them based upon what they see. Don’t judge a book by its cover comes to mind but if you don’t instantly see what you are after you move on. Sites now have website video production attached to them, this allows audiences just to sit back and listen to what is on offer rather than trailing through large amounts of text.

Videos allow the audience to become instantly involved and interact with the home page; this keeping the attention and therefore the popularity grows. Reaching the right target audience is key to publicising your site or product. Advertising has increased on the internet. This is due to the fact the more people log on to interactive {web video production} sites such as YouTube because it allows them to search and successfully find what they are looking for. With sites like this on the rise advertisements have become higher in success then on television. This is because everything can be accessed via the internet.

Adverts now feature on banners down the side of sites, changing every view seconds, thus allowing a higher/greater audience reach. Links now enable one to become involved with the advert linking it to the main site. Sales have risen in certain retail areas thanks to the growth of advertising on the internet.

To increase a sites profile having a presenter to guide the audience in the right direction has proven to be an achievement. web presenter can be based upon customer feed back/consumption of a product. By having people that have engaged with the product selling it helps as audience can relate to understand the positive and negatives. A site filled with text accompanied by occasional images inconjuction to s site with video interaction, its no guess which one will win in a fight of status. Video based content via sharing sites allows visitors to share their help one another with lots of choices. Sites such as You Tube, Face Book and MySpace only work and increase if people log on and join up expressing themselves to thousands on a daily basis. People have marketed themselves via these accessible sites. With web video tutorials in almost any thing from boxing lessons to software how to’s.

The internet is instant information id this be assisted by a video interaction the recognition of the site ha become greater, demand is constantly growing for new forms/forums via the internet. Who knows what the future via the internet will hold, may be virtual reality or a 3D projection so its life like in our own room. No one really knows but we all look forward to what is coming to us via the internet and video based content next.