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social media niche

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4.5 billion monthly viewers is an extraordinary amount of traffic! But few Internet marketers know how to tap into this market because it is so new. It’s so new that few professional Internet marketers have ever taken a college class with social media and video sharing as the curriculum. The who social media platform is still evolving and growing like gang busters there is not telling how large this market will grow. The only thing that is not changing is the fact the website traffic that is generated from social media sites such as twitter and Youtube is huge and is here to stay. No wonder every Internet marketer with any savvy is trying to tap into this market! But with any media there tips and techniques that you need to adhere to be successful. our article today will focus on defining social media is, and what is not.

In traditional mass marketing you focus on the product, price, place and promotion. And not so much as the who, what, when, where, and why that is more traditional to what journalists focus on. In a old school mass media campaign you focus on the masses and not so much the “who” It is assumed that everyone is a potential customer. This old school mass marketing philosophy does not work when you are looking to promote any product within the social media platform.

At social media sites such as twitter and Youtube it very important that you focus on the “who” first, and the who within social media circles would be what is called the opinion leaders” Finding the opinion leaders of sites like Youtube and other social media video sharing sites is where you need to start when developing a social media marketing strategy. An opinion leader at say Youtube the leading video sharing site in the world, may be defined as very unique individuals who have the technical expertise and have the following of a large or small number of people in there particular social media channel or niche that can be informally influenced by their recommendations. You need to identify these people and learn how to engage them if you ever want to be successful at tapping into the massive amount of social media traffic.

There are tell tale ways to identify both video sharing site social media opinion leaders or opinion leaders at other social media sites such as twitter. And if you dig hard enough and you are willing to devote some time you can engage with these people and possibly get some major promotional traffic to your website, or to your online video.

Well that concludes my article about Video Opinion Leaders. We wish you the best of luck with your video marketing efforts!

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Virtual Presenter

Having video content on websites is much more effective then standard text because it creates a visual interaction with the audience so there for the audience will receive instant information about the website video ad or services available. People would rather watch than read which is why video is working so well online.

There are various online presenters out there one example is Marino Olova who hosts a web show on youtube called too hot for words where people will ask her random questions and she will give them an answer however her unique selling point is her breast as you may see in her videos and this has attracted viewers to watch her productions as sex sells, because she has a mass audience who watch her productions she now receives funding form marketing sources such as google where they will post a links on her pages and will get a certain amount of money every time her videos have been viewed.

In the year 2008 it came to knowledge that internet marketing has surpassed television hence why itv had a loss of 600 jobs because they where not turning in enough revenue from advertisement to keep staff on. Google ppc campaigns can be used to target specific audiences on sites like youtube where viewer are watching material related to company products. Hence they can place their products on a specific website either 1 of two things that there product suits the target audience which visit that site or website that is popular and has an large audience which visit the website, hence why youtube has taken the nation and advertisement world by storm as they have a mass audience going into millions. This is why video channels that have a large number of viewers are more likely to get advertisers to reach their target market.

The popularity with video based content such as you tube, facebook and myspace, is growing as people are interested in watching other peoples productions and load up their own productions for the public to watch, same with face book which is a social network site and myspace where you can upload your own videos for your friends and family to watch and also add comments expressing their opinions on what they think of the production.

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online presenter

Our modern society has been gradually gaining technological evolution since the idea behind an information super highway was created. As a result of this, the internet has become somewhat of a powerful tool for ‘accurate’ data that many have now become fully dependant on as a main source.

The internet has improved dramatically over the last decade and is beginning to gather more audience attention than the once popular programming broadcasts from television networks The internet has attracted more audience recognition through the use of a larger variety of entertaining mediums concerning computer graphics and video.

Video usage is one of the latest phenomenon’s, with hosting slowly becoming an essential feature for most websites in recent times. This has increased with the rise in popularity of such video hosts as YouTube.

Many find web presenters to be a type of visual aid, which proves beneficial more so for the current generations of pre-teens and young adults who, as a result of certain technological distractions, have less of an appreciation for the written word and a low maintenance of a decent attention span for long periods of time.

Companies are using video presenter in different ways depending on the target market and product or service being advertised/offered. Those offering advice on things such an editing techniques in programmes like Final Cut Pro often use videos to directly show users which buttons to press/tools to use, and how certain methods should be carried out. Audience members who may learn in this way find this beneficial as it allows them to use practical information rather than just written paragraphs.

Video hosting websites like YouTube serve as a good communication method, and can also give rise to fame for those who get noticed by well-known production companies; for example, online presenter Brooke Brodack posted comedic music videos as a hobby, only to be seen by Carson Daly of MTV. She now has an income for her unique videos.

With the advances, videos have now begun to become interactive, allowing viewers to select links and find yet more information than just what the video itself aims to supply.

Banners on web pages frequently use this method for advertising, allowing users to scroll over the area to reveal a larger section containing either an interactive feature or video corresponding to the small amount of information given on the banner initially.

This rise in video hosting has taken attention away from television, which was once the only technological deviation to supply videos of a high quality to a variety of audiences on a large scale.

Many terrestrial channels have already begun seeking opportunities to move their programming online, and resources such as BBC iPlayer and 4oD have now increased in content capacity.

Inevitably as technology increases, so too will the amount of new features on the World Wide Web, including the advance of video formulation, offering possibilities for more creative and inventive idea yet to be approved.

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