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4.5 billion monthly viewers is an extraordinary amount of traffic! But few Internet marketers know how to tap into this market because it is so new. It’s so new that few professional Internet marketers have ever taken a college class with social media and video sharing as the curriculum. The who social media platform is still evolving and growing like gang busters there is not telling how large this market will grow. The only thing that is not changing is the fact the website traffic that is generated from social media sites such as twitter and Youtube is huge and is here to stay. No wonder every Internet marketer with any savvy is trying to tap into this market! But with any media there tips and techniques that you need to adhere to be successful. our article today will focus on defining social media is, and what is not.

In traditional mass marketing you focus on the product, price, place and promotion. And not so much as the who, what, when, where, and why that is more traditional to what journalists focus on. In a old school mass media campaign you focus on the masses and not so much the “who” It is assumed that everyone is a potential customer. This old school mass marketing philosophy does not work when you are looking to promote any product within the social media platform.

At social media sites such as twitter and Youtube it very important that you focus on the “who” first, and the who within social media circles would be what is called the opinion leaders” Finding the opinion leaders of sites like Youtube and other social media video sharing sites is where you need to start when developing a social media marketing strategy. An opinion leader at say Youtube the leading video sharing site in the world, may be defined as very unique individuals who have the technical expertise and have the following of a large or small number of people in there particular social media channel or niche that can be informally influenced by their recommendations. You need to identify these people and learn how to engage them if you ever want to be successful at tapping into the massive amount of social media traffic.

There are tell tale ways to identify both video sharing site social media opinion leaders or opinion leaders at other social media sites such as twitter. And if you dig hard enough and you are willing to devote some time you can engage with these people and possibly get some major promotional traffic to your website, or to your online video.

Well that concludes my article about Video Opinion Leaders. We wish you the best of luck with your video marketing efforts!

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If you are an internet marketer and you do not have a list you are going out of business sooner then you think. Or maybe I should rephrase that. No list, no business and no internet marketing.

All experienced internet marketers prime focus is building the list. Now a days the prime method of gathering names with corresponding e-mail addresses is giving away gifts. In exchange for you registering you name and email address the internet marketer will give you a gift on the understanding that he can follow up with other emails and offers.

In the past they use to ask for referrals. So if you would forward a pre-made email to 5 or 6 of your friends or family you would receive a giveaway. The viral nature of this process would allow the marketer to grow his exponentially with every registered user of his product.

Enter Web 2.0

With the ubiquitous nature of the net, you will find the internet marketers active in Web 2.0, blogs, Twitter, YouTube, and many of the social media community sites. This most true with the more personal nature of the video. Now the viewer can look into the marketers eyes, view his or her product, see how things work all from the comfort of their home. The marketer likewise does not have to leave his office.

The advantageous far out way those of the straight print media. Now the expert has face to face contact. With seemingly a one-to-one conversation happening with potentially thousands of people at the very same instant. The customer feels like they know the marketer. After all he or she is talking right to me. Hence there is a better chance of the customer buying.

Consequently it is becoming imperative for the internet market to include video in his arsenal of marketing tools to communicate with potential prospects and customers.

Simple Efficient Video

Interestingly, a new video software system to build a contact list and potential customer list virally has been introduced. Internet guru Joel Therien, CEO of Kiosk.ws, is launching Easy Video Producer, a video building software with the capabilities of generating mountains of contacts virally and effectively. This system is unique because the software itself is being offered as the free giveaway for this video “tell-a-friend” system. The system will offers you free and exceptionally easy to use video generating software which constructs and publishes your personally produced video and information capture form on websites or blogs. Included with every offer is a contact management system.

The viral concept enables you to personally introduce yourself to your prospect with an opportunity to opt in for the free use of the software to build videos. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.

As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. Offered a not cost and easy to use methodology of giving away a viral software capable of capturing vast sums of contact with whom you can continue.

Are There Issues?

Easy Video Producer software system appears to offer a simple and easy, no cost solution for both the experienced and inexperienced non-technical marketer to make effective use of videos for their viral list building and business needs.

Providing a number of ready made templates from which to not only gather the names and email addresses but allow the prospect in a novel non threatening manner share and use the video and free giveaways. Thereby getting it out to the people who are potential buyers.

The manner in which Easy Video Producer software has made it so simple and easy for the lay person to utilize develops the credibility needed to instill the confidence and trust the prospect is after. Through the use of the software the prospect themselves begins to categorize exactly what solution they are looking for you to provide.

Again proving the critical necessity of list building with the power of video.

The simple truth is without a list you are in liquidation.

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