You Aren’t Marketing Your Business on YouTube? Your Competition IS!

Posted on February 23rd, 2010 in Business by iptools  Tagged , , , , , ,

If you have a blog where you want to reach more people and share your ideas, or an online business where you want more customers; (and who doesn’t want that?) you really need to be creating videos and uploading them for people to view!

Your competition is taking customers from you that have no idea you exist if they are uploading video and you are not. If they aren’t producing video for YouTube or their own sites then you need to make sure you get those customers they are missing.

Compete.com lists YouTube with 85 million unique visits in July of 2009! Just imagine what it could do for your site if you happened to create a viral video that got 100,000 views… 200,000 views…. 1 million views! A certain percentage of those people would visit your site and a percentage of those would sign up for your newsletter or buy something from you.

Now if my math is right, and you get 1 million views for a video and only 3% of those viewers visit your site that is 30 thousand visitors! If only 3% were to opt in or buy your product that’s 900 sales or opt ins! Sound good to you?

I know it’s very difficult to get a video with 1 million views, but take a look at YouTube and see what videos are that popular. Why do they become popular? What is so good about them? It’s not the production value, it’s not because they have celebrities or cost a large amount of money to create.

These videos are crazy popular because they are extremely funny, or cool, or amazing for some reason. The videos can be planned or spontaneous, but they are NOT selling something, they are NOT outwardly trying to get customers or build their mailing list. If you want a video to have a chance at going viral, you can’t be selling in the video; you must let the video sell for you!

There’s an old saying from my door-to-door sales days “Sell the sizzle not the steak”. What does this mean to you? If I want to sell plant food, do I talk about the chemical composition and the different nutrients that are in it? NO! I don’t want to sell the customer on the fertilizer, I sell them on the end result my product gives them: BIG tomatoes, and that’s the sizzle!

Give for free something of value in your video. We are a digital camera repair shop and can’t make videos about how to repair every camera, but your customers are looking for something regarding your business, so find out what it is and give it to them!

Teach them something, give them information they are looking for, entertain them. If you become an authority on your subject your customers will happily tell others about you.

You don’t need professional quality videos, but you do need to make them viewable and understandable.

  • Make sure your camcorder or digital camera records good quality video, and no it doesn’t have to be HD quality for YouTube!
  • Use a quality microphone. Poor audio will drive away most viewers, guaranteed.
  • Use a solid backdrop, don’t show your cluttered basement or office or bedroom unless this is part of your presentation
  • Write a script or at least notes regarding what you want to say
  • Practice and view your results before publishing it. Ask others for opinions and feedback!
  • Yes, you will hate the sound of your own voice, but that is how you sound to the rest of us so don’t worry about it.

Just go for it, things will get better as you go!

Now I’m off to try and figure out what my customers are looking for regarding camera repair for their Sony, Canon and Nikon cameras and then just give it to them.

Utilise The News To Make A Good Income Online

Posted on January 12th, 2010 in Uncategorized by iptools  Tagged , , , ,

The employment of online news web sites are extraordinarily standard in the method the typical web user is in a position to keep up with the media on the internet, while not the trouble of having to shop for a broadsheet, flip on the television, or the radio. If you would like to know how to create money online with your websites in a 100% legit and free way read my Affiliate Kung Fu Review .

It is perhaps the foremost convenient approach an Net user will get his/her information on the Internet. The majority of the most important news organizations have on-line versions of their news update on the Internet.

The Washington Post and therefore the New York Times sources articles from their news paper online. The ABC (Australian Broadcasting Corporation) radio has transcripts of their radio bulletins online and Channel 9 of Australia has collaborated with MSN to mutually place up articles on the web.

Web users have become internet knowledgable enough to browse the net for different news sources. The Arab press company, Al Jezeera, has masses of hits on its English media web site, even though; it had been seen as anti-American by the Bush administration.

These are simply some examples on how the press that net users browse on-line, are principally from media companies that have already had their hand in the assembly of alternative forms of additional traditional media before moving out onto the Internet. If you would like a complete blueprint to start using news sites to your advantage and to make an income online check out my Affiliate Kung Fu Bonus package.

However, having this in mind, it is not surprising that abundant of the information that an internet browser reads from online news sites is principally recycled data from these press firms.

Those with the funds to provide their news reports in alternative forms of media, would additionally have the capital to run an online news web site. The Washington Post has started charging for their articles to be read on-line, therefore that they can garner some revenue from their Internet media business, while the New York Times require their readers to register before they are permitted to read their articles.

Therefore with the manner web news sites are evolving, there is really becoming solely one method where the consumer will get hold of reports from these firms and that’s to pay. If you would like more information on how to make money online using strategies such as article marketing please read my blog.

Video or Liquidation?

If you are an internet marketer and you do not have a list you are going out of business sooner then you think. Or maybe I should rephrase that. No list, no business and no internet marketing.

All experienced internet marketers prime focus is building the list. Now a days the prime method of gathering names with corresponding e-mail addresses is giving away gifts. In exchange for you registering you name and email address the internet marketer will give you a gift on the understanding that he can follow up with other emails and offers.

In the past they use to ask for referrals. So if you would forward a pre-made email to 5 or 6 of your friends or family you would receive a giveaway. The viral nature of this process would allow the marketer to grow his exponentially with every registered user of his product.

Enter Web 2.0

With the ubiquitous nature of the net, you will find the internet marketers active in Web 2.0, blogs, Twitter, YouTube, and many of the social media community sites. This most true with the more personal nature of the video. Now the viewer can look into the marketers eyes, view his or her product, see how things work all from the comfort of their home. The marketer likewise does not have to leave his office.

The advantageous far out way those of the straight print media. Now the expert has face to face contact. With seemingly a one-to-one conversation happening with potentially thousands of people at the very same instant. The customer feels like they know the marketer. After all he or she is talking right to me. Hence there is a better chance of the customer buying.

Consequently it is becoming imperative for the internet market to include video in his arsenal of marketing tools to communicate with potential prospects and customers.

Simple Efficient Video

Interestingly, a new video software system to build a contact list and potential customer list virally has been introduced. Internet guru Joel Therien, CEO of Kiosk.ws, is launching Easy Video Producer, a video building software with the capabilities of generating mountains of contacts virally and effectively. This system is unique because the software itself is being offered as the free giveaway for this video “tell-a-friend” system. The system will offers you free and exceptionally easy to use video generating software which constructs and publishes your personally produced video and information capture form on websites or blogs. Included with every offer is a contact management system.

The viral concept enables you to personally introduce yourself to your prospect with an opportunity to opt in for the free use of the software to build videos. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.

As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. Offered a not cost and easy to use methodology of giving away a viral software capable of capturing vast sums of contact with whom you can continue.

Are There Issues?

Easy Video Producer software system appears to offer a simple and easy, no cost solution for both the experienced and inexperienced non-technical marketer to make effective use of videos for their viral list building and business needs.

Providing a number of ready made templates from which to not only gather the names and email addresses but allow the prospect in a novel non threatening manner share and use the video and free giveaways. Thereby getting it out to the people who are potential buyers.

The manner in which Easy Video Producer software has made it so simple and easy for the lay person to utilize develops the credibility needed to instill the confidence and trust the prospect is after. Through the use of the software the prospect themselves begins to categorize exactly what solution they are looking for you to provide.

Again proving the critical necessity of list building with the power of video.

The simple truth is without a list you are in liquidation.