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The website design Sydney firm provides some tips on your web site. With regards to your site, extra attention ought to be paid to each minute detail to make certain it works optimally to serve its role. Here areimportant rules of thumb to observe to be certain your site performs well.

Avoid the use of splash pages

Landing pages are the initial pages you watch once you reach a website. They generally employ a beautiful image with words like “welcome” or “follow this to go in”. The truth is, they’re just that — pretty vases without having real purpose. Don’t let any visitors use a reason to click the “back” button! Give them the value of your site in advance devoid of the splash page.

Don’t use unnecessary banner advertising

The least net savvy humans have trained themselves to ignore banner advertisements so you will be wasting valuable web page property. Instead, provide more valueable information and weave relevant affiliate links into your articles, and allow your visitors feel that they need to buy rather then being pushed to purchase.

Employ a basic and distinct navigation

You have to produce a easy and very straightforward navigation menu to ensure even a kid will know how to work with it. Avoid complex Flash based menus or multi-tiered dropdown menus. In case your targeted traffic don’t understand how to get around, they will leave your website.

Have a clear indication of the place that the user is

For effective web site design When site visitors are deeply immersed in browsing your websites, you’ll want to ensure that they know which part of the web-site they are in at that time. Doing this, they are able to browse relevant info or navigate to any part of the website easily. Don’t confuse these potential customers because confusion means “abandon ship”!

Stay away from audio in your website

In case your visitor will stay a very long time at your websites, examining your content, you will want to make sure they are not annoyed by some audio looping on and on on your site. If you ever require adding audio tracks, ensure that they have some command over it — muting controls would work okay. The website design Sydney firm believes if you employ all these great ideas you are sure to get an outstanding web design.

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The number one question every online organisation should be asking is how they can influence their customers’ buying decisions.
If you want to increase conversion rates, then you should consider video marketing to connect emotionally with customers, existing and potential, in a more direct way than ever before.
Although a relatively new technique in online marketing, having a video spokesperson has proven to be very successful resulting in increased customer action through direct sales, click throughs and page views.
Video is captivating and dynamic - as opposed to static pictures and copy.
Video has intrinsic appeal.According to the Internet Advertising Bureau, in January 2009, 29.6 million people in the United Kingdom clicked onto online video.That’s eight out of ten internet users and a ten per cent increase on the year before.
Most of us would welcome the opportunity to sit back and see and hear someone talking to us about a product or service, rather than merely reading about it. And we’re more likely to buy something if we’ve been told about it by someone who looks and sounds knowledgeable and trustworthy.Simply put, a video spokesperson on your website can have a positive effect on your customers - and that is first prize.
Here are some advantages to having a internet spokesperson :
* Your key proposition can be packaged and communicated to the audience in seconds
* They interface with customers on a direct, personal level and therefore give your website a human element
* They can be the human face of your website on the home page and the tour guide through other web pages
• They will build your brand and communicate your organisation’s personality and key messages.
Website video also :
* enhances customer education and understanding
* builds rapport with customers through an emotional trigger
* Engenders confidence and trust
* generates useful customer feedback, increases time on page and results in increased conversions
Careful planning will benefit your organisation and your clients. It’s best to consult a professional web design company which has the advantage of experience and technological expertise in internet video production to maximise the benefit.Dale Carter, managing director of a web development company in Perth, GTP iCommerce, had these suggestions for online video.
“The first impression is the one that counts. The video has to be professionally done. Sound should be clear and crisp and the video shot in high definition. Language is also important.The video spokesperson must be interesting and credible.It’s best to use language that draws the viewer into a personal dialogue with words such as ‘you’ and ‘your’, rather than words that reflect back on the organisation such as ‘we’ and ‘our’.
“The length of the script is also important,” he said.Most people will only wait around eight seconds before moving on, so slow downloads and boring scripts are a no-no.Because videos are actual time, they need to be short, sharp and clear - unlike web copy which viewers can skim through or download to read at a later stage.A homepage greeting should be limited to a minute, with other scripts for product and information pages limited to around 90 seconds.”
Having a virtual spokesperson for your website will take customer communication to a new level, with direct, personal and emotional connections with the people who count the most. It’s cost-effective, easy to do and it will get results.

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If you have ever viewed a website where you could listen to some type of music or watch a video then you have undoubtedly visited a site that utilizes a popular form of multimedia interaction known as flash. These types of sites are growing more and more popular. Website builders and creators are starting to realize that a more interactive undertone must be used in order to keep website traffic up. However, interactive sites are not the sole websites benefiting from this type of design.

While it was somewhat problematic in the beginning due to broadcast regulations, radio stations have now begun to break free of the legal entanglements and are now permitted to stream their broadcast over the Internet at their station’s website. In almost all of these applications a flash plug in is necessary to hear the streaming audio.

The flash website design found its way onto television websites as well. These have created a real boom for the networks. Not only can they make many of their television programs available for viewing online, but they also add what is known as a bumper commercial to the show. This bumper commercial is separate from the television broadcast and helps to not only cover the expense of posting shows for viewing online but it also helps the network to earn a profit as well.

Online movie rental companies have also benefited from aspects of website design using flash. One particular company’s website allows members to watch a selected group of movies for free. This feature has been the deciding factor in many people selecting this online movie rental company instead of the others.

In retrospect, it is very hard to imagine a website that could not benefit from a flash design. No longer is interactive audio and video solely for the MySpace and YouTube’s of the world. The simple fact is that it really does not mater what type of website it is, the benefits of flash can make any site more compelling and capable of generating increased traffic. As long as traffic remains the driving force of any website, then it is a beneficial thing indeed. If your business relies on the internet, you may want to think about contracting a website design company and get onboard with flash applications.

It’s probable that you will search for additional articles by using The Wall Street Journal and in Bloglines.

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