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So, you’ve got heard a couple of things about search engine optimization and now you are trying to learn some more about what search engine optimization actually is and what your objectives really are. Nicely, your primary two objectives in website positioning are to increase your websites place in the search engine results pages(SERP’s) and increase website traffic. Google Pagerank represents how essential your website is in comparison with all different web sites and Alexa Rank is what number of guests your web site gets in relation to all other web sites on the Internet. You might be aiming to get a excessive Google Pagerank (generally refered to as PR) and a low Alexa Rank. What taking a look at these measured parts does is provide you with some concept of how well, or how badly, your web site is doing in comparison to all other websites. Lets discover these two rankings in a bit of extra detail.

What’s Google Web page Rank?

The co-founders of Google, Larry Web page and Sergey Brin, describe Google Page Rank as a device designed to rank a web site that is listed within the Google search index. A Pagerank of an internet page is given on a scale of 0-10. zero is the bottom doable rating for a website and conversely a ten is the highest score possible. A high Pagerank is defined by the quantity, significance(PageRank) and relevance of internet pages that hyperlink to the net web page in question. When an internet page links to a different internet page, Google contemplate that to be a vote for the page in query and therefore of some importance. There’s a components associated to how PageRank is calculated however for the purposes of this article it is too indepth, however if you are {interested} within the principle behind PageRank (PR) then a fast search on Google will present fruitful.

What’s Alexa Rank?

The Alexa Rank is different to Google PR; Alexa rank websites based mostly solely on visitors to the website. Alexa rank websites in descending order in the direction of 0, the place the most extremely visited web site on the Internet is given a rank of 0. At this cut-off date the highest three ranked web sites (most visitors) on Alexa are, zero - Yahoo, 1 - Google and a couple of - MySpace. In keeping with Alexa these three websites get the most traffic on the Internet. Alexa Rankings vary from 1 to a billion. Every site on this planet is included in the Alexa Rank, so the scale in your Alexa ranking is continually changing in relation to different websites on the Internet.

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The number one question every online organisation should be asking is how they can influence their customers’ buying decisions.
If you want to increase conversion rates, then you should consider video marketing to connect emotionally with customers, existing and potential, in a more direct way than ever before.
Although a relatively new technique in online marketing, having a video spokesperson has proven to be very successful resulting in increased customer action through direct sales, click throughs and page views.
Video is captivating and dynamic - as opposed to static pictures and copy.
Video has intrinsic appeal.According to the Internet Advertising Bureau, in January 2009, 29.6 million people in the United Kingdom clicked onto online video.That’s eight out of ten internet users and a ten per cent increase on the year before.
Most of us would welcome the opportunity to sit back and see and hear someone talking to us about a product or service, rather than merely reading about it. And we’re more likely to buy something if we’ve been told about it by someone who looks and sounds knowledgeable and trustworthy.Simply put, a video spokesperson on your website can have a positive effect on your customers - and that is first prize.
Here are some advantages to having a internet spokesperson :
* Your key proposition can be packaged and communicated to the audience in seconds
* They interface with customers on a direct, personal level and therefore give your website a human element
* They can be the human face of your website on the home page and the tour guide through other web pages
• They will build your brand and communicate your organisation’s personality and key messages.
Website video also :
* enhances customer education and understanding
* builds rapport with customers through an emotional trigger
* Engenders confidence and trust
* generates useful customer feedback, increases time on page and results in increased conversions
Careful planning will benefit your organisation and your clients. It’s best to consult a professional web design company which has the advantage of experience and technological expertise in internet video production to maximise the benefit.Dale Carter, managing director of a web development company in Perth, GTP iCommerce, had these suggestions for online video.
“The first impression is the one that counts. The video has to be professionally done. Sound should be clear and crisp and the video shot in high definition. Language is also important.The video spokesperson must be interesting and credible.It’s best to use language that draws the viewer into a personal dialogue with words such as ‘you’ and ‘your’, rather than words that reflect back on the organisation such as ‘we’ and ‘our’.
“The length of the script is also important,” he said.Most people will only wait around eight seconds before moving on, so slow downloads and boring scripts are a no-no.Because videos are actual time, they need to be short, sharp and clear - unlike web copy which viewers can skim through or download to read at a later stage.A homepage greeting should be limited to a minute, with other scripts for product and information pages limited to around 90 seconds.”
Having a virtual spokesperson for your website will take customer communication to a new level, with direct, personal and emotional connections with the people who count the most. It’s cost-effective, easy to do and it will get results.

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Article by John Black

Search Engine Optimisation or SEO as it has become known by, is an essential ingredient for any site to achieve success. However it can be very confusing for website owners particularly for those new to the entire concept of promoting online . There are usually 3 reactions the whole idea of SEO ;

1. Some feel that it is a waste of your time and that only the act of putting an internet site online is enough.

2. Some feel that they can just do it all themselves and that there’s not much to it.

3. Many feel that it is definitely something that should be delegated to a professional and that their precious time is used more sensibly doing things for their companies that they excel at.

All 3 perspectives have merit, for a few companies just having a website is sufficient. The kind of business this would work for is one that isn’t very likely to have people looking for their services online . As an example a personal Chiropractic practice in a fairly small city.

In slightly bigger cities, depending on the amount of competing businesses have internet sites online, it may well be possible to get great results by doing a small amount of promotion yourself.

For the majority , however , getting it to work well actually does need the services of a professional Search Engine Optimization consultant.
Search engine optimisation is a field that’s continually changing and the systems and techniques that need to be used to get good search engine visibility are also an ever changing phenomenon.

the great thing about using Search engine Optimization to get your site to rank well in the search engines is that it is advertising that not only is working for you twenty four hours a day, seven days a week. It is a way of bringing in customers that are actively looking for what you are providing.

Consider the traditional sorts of advertising - newspapers, mags, TV, local papers or radio. They’re all a kind of shotgun approach, sending your marketing far and wide in the hope that your future clients happen to be reading, watching or listening to them at precisely the right time.

Whereas with search engine selling it is easily possible with good SEO services and a well set up site, to put your offering at once in front of the individuals that have purposely looked for your service by typing it into a search engine.

Another great thing about using search engine optimisation to raise your business, is that it is quantifiable. Unlike more normal forms of advertising, it is wholly feasible to track what quantity of people come to your site. Not just that you can tell where in the world they come from, which keyword phrase they once found you, which search engine they came thru and how many came thru each of the keywords.

with additional standard advertising not only is it a shotgun approach, usually it isn’t quantifiable and generally the costs involved are extremely high.

For cutting edge SEO services at a fraction of the cost of other Search Engine Optimization services visit www.linxhurricane.com today

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As the internet has become increasingly sophisticated, the various professional fields in the internet marketplace have become more and more specialized. In each area there have been massive leaps in complexity, usability, design and technology.

Even just a few years back, there were relatively few separate specialties for people who work within the arena of the internet. These days there is a vast multitude of ways in which people can specialize online. These professionals include:

Web designers,Information architects,Google Adwords campaign managers, various types of program and software developers and last but not least, Search Engine Optimisation.

In my experience, most web designers these days don’t even know how to include Search engine Optimization in the sites that they design and build. There is ample proof of this; it is visible easily every day by just taking a look at what is out there. Sites that have empty, or in some cases, no Meta tags no headline tags and even in some cases, no title tags at all either! What is frustrating about this is that all of these are extremely easy to include.

So where does that leave the buyer? It leaves them with a website that will no doubt look fantastic; however the chances are that few will ever see it. Let alone become customers of whatever service or product the site is offering. This seems to be particularly true in the case of websites that contain a lot of flash, it looks great, but it is heavy in the browser and as it is purely images, the search engines cannot read it, even if there are words as the words themselves are rendered as images not text.

Therefore, when shopping for a website designer, be aware that though most will have the words ‘SEO’ or ‘Search Engine Optimisation‘ somewhere within their marketing or sales material. Many don’t have any idea what it means, so take the precaution of checking. The way to check it out is to look at sites they have already completed - particularly their own. Check to see if it has Meta tags such as the keyword and description meta tag, check to see if their title tags actually have something useful in them not just ‘welcome to company XYZ website’.

These things are simple for anybody to check out. The title tag contents are readily visible when you open any webpage in your browser, you will see it on the very top of your screen. To check the other parts you will need to look at the source code, you can do this in Firefox by clicking on ‘View’ then on ‘Page Source’. This will show you all the code of the site, the meta tags should be near the top just after the the title tags.

The last thing to check for is to see if the headline is within headline tags. Between these tags you should see the main headline of the page, this should include the keywords that you want people to find your website with.

Article by Johnathon Black

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