GET THE WORD OUT WITH A VIDEO SPOKESPERSON
The number one question every online organisation should be asking is how they can influence their customers’ buying decisions.
If you want to increase conversion rates, then you should consider video marketing to connect emotionally with customers, existing and potential, in a more direct way than ever before.
Although a relatively new technique in online marketing, having a video spokesperson has proven to be very successful resulting in increased customer action through direct sales, click throughs and page views.
Video is captivating and dynamic - as opposed to static pictures and copy.
Video has intrinsic appeal.According to the Internet Advertising Bureau, in January 2009, 29.6 million people in the United Kingdom clicked onto online video.That’s eight out of ten internet users and a ten per cent increase on the year before.
Most of us would welcome the opportunity to sit back and see and hear someone talking to us about a product or service, rather than merely reading about it. And we’re more likely to buy something if we’ve been told about it by someone who looks and sounds knowledgeable and trustworthy.Simply put, a video spokesperson on your website can have a positive effect on your customers - and that is first prize.
Here are some advantages to having a internet spokesperson :
* Your key proposition can be packaged and communicated to the audience in seconds
* They interface with customers on a direct, personal level and therefore give your website a human element
* They can be the human face of your website on the home page and the tour guide through other web pages
• They will build your brand and communicate your organisation’s personality and key messages.
Website video also :
* enhances customer education and understanding
* builds rapport with customers through an emotional trigger
* Engenders confidence and trust
* generates useful customer feedback, increases time on page and results in increased conversions
Careful planning will benefit your organisation and your clients. It’s best to consult a professional web design company which has the advantage of experience and technological expertise in internet video production to maximise the benefit.Dale Carter, managing director of a web development company in Perth, GTP iCommerce, had these suggestions for online video.
“The first impression is the one that counts. The video has to be professionally done. Sound should be clear and crisp and the video shot in high definition. Language is also important.The video spokesperson must be interesting and credible.It’s best to use language that draws the viewer into a personal dialogue with words such as ‘you’ and ‘your’, rather than words that reflect back on the organisation such as ‘we’ and ‘our’.
“The length of the script is also important,” he said.Most people will only wait around eight seconds before moving on, so slow downloads and boring scripts are a no-no.Because videos are actual time, they need to be short, sharp and clear - unlike web copy which viewers can skim through or download to read at a later stage.A homepage greeting should be limited to a minute, with other scripts for product and information pages limited to around 90 seconds.”
Having a virtual spokesperson for your website will take customer communication to a new level, with direct, personal and emotional connections with the people who count the most. It’s cost-effective, easy to do and it will get results.