Coach Your Team to Success
Many people in affiliate programs seem to think that once the sale is made, their work is done. Remember, as an Affiliate, your success is dependent upon your downline’s success. The initial sale is not the end of your involvement, rather it is the beginning of a longer process of coaching and team-building.
People joining affiliate programs tend to have big goals, but sometimes they fail anyway.
Reasons Why People Fail to Become Successful Affiliates:
There are three main reasons why people fail to adapt to change, especially technological change:
- Lack of Skills
- Lack of Knowledge
- Fear
Adopt the “Coach” Role & Mindset:
If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.
When someone joins an affiliate program there is generally a fairly big learning curve to overcome - new product(s) such as the just-released MaxPro System, new technology, and virtual relationships, all of which are especially problematic if your new recruit is a novice in the world of internet marketing (or marketing in general). Internet marketing, like any industry, has its own set of jargon, and the affiliate program will have its own set of tools and techniques to master.
All of this takes time and can be very frustrating to new recruits, if left to their own devices. If you allow your new recruits to become overly frustrated, they are likely to drop out and never become productive team members.
Wouldn’t you be a lot better off to spend a little time with your new Downline members helping them to get off to a good start. Take the initiative to help your recruits learn about your products, technical support and other resources available to them.
You’ll also need to spend time helping them learn how to market in this new Web 2.0 world of internet Blogs and Social Communities, which are new to many people.
Don’t just sit around waiting for your downline to contact you for help, take the initiative and offer them help, especially at the beginning of your relationship with them. Take the initiative to help your new recruits overcome their fear and buyer’s remorse.
If you have a positive attitude and a desire to help your new recruits learn the business, you can coach coupled with proactive behaviors on your part. When you invest in your downline, they’ll repay that investment many times over.
One superb place to start for picking up all the rest of the knowledge about internet marketing that they’ll need is to have them join the Online Success for Beginners classes.
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