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Article marketing is the strategic use of articles to make the public aware of something you want to offer. This article is meant to show you how effective article marketing really is. For example, you could presell even products related to Rank Builder easily with article marketing.

Effective article marketing is well known to raise page rank of website and individual web pages. Page rank is considered by Google to be one of the major factors it uses to determine the importance of a website. One factor used to determine page rank is the number of backlinks a site has; so each article you publish and distribute the more backlinks you will have. However, when your article lands on pages that have a high page rank, it gets contributed to your page. You don’t have to focus on getting backlinks from all high PR web pages but it will help to at least have a few. Google gets more searches performed through their search engine than any other so it would be a good idea to become competitive on their engine. Sites that have a good page rank are usually ranked well, because that’s the ranking algorithm used by Google. After a while you will find your articles bringing you traffic from different sources. Once your page rank is increased by using articles then you can usually expect it to remain stable for a long time. Also, it is important to note that if you ever decide to sell your site that it will demand a higher price if it has a high page rank.

Article traffic is long-term and doesn’t stop after the initial traffic. It is definitely a joy to see articles that were posted years ago still bring in traffic to a webpage. This is mainly because once an article gets published online, it starts to spread around as other webmasters pick it up for their own website. To return the favor of providing webmasters with free articles to populate their site; they must agree to not deactivate or remove any links that point to your site. The main traffic from your articles will come once you are able to get them to rank high for search terms that get a lot of searches. The key to effective article marketing is getting a quality article in front of as many viewers as you can and that can be done by ranking high in the search engines. Also, you can publish your articles on your blog if you have one because other bloggers will share your article on their blogs if they feel it’s worthy. The sky is the limit with article marketing if you choose to use some out of the box ideas and one of them works.

Last but not least; once you start writing and publishing articles on a regular basis, people in your targeted niche will start seeing you as an expert they can count on. As a marketer, it helps your position when people respect your knowledge and suggestions. Readers who are seeking help on the topic you write about will begin to use your articles as a valuable source of information. This is how you build relationships with readers who eventually become buyers or members of your list. So you not only gain a reputation that can help your business, but your articles then pick up steam as more people want to read and re-publish them.

Article marketing, then, can really help your online marketing efforts in several important ways. Article marketing gets you quality visitors in a number of ways, and this can continue for years as your articles circulate. Even if you’re promoting something like Alex Goad, it will give you results.