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SEO press releases

Learning how to write a perfect online press release is important to harnessing all the opportunities the online market place can provide.

In the past, press releases were intended for a variety of media outlets and written to attract a general audience. Modern press releases are more audience-oriented due to the power of the Internet to provide the ability to reach out more to potential customers, partners and investors. To successfully write online press releases that work, keeping the new playing field and the new rules of the game is important.

When preparing to publish an online press release, you need to write copy that’s likely to draw traffic to your Web site and that can take advantage of the free publicity that social networks provide. There’s a couple of easy ways to do this that can be quickly mastered with practice.

The first step is to keep your release as brief and concise as possible. Internet readers are constantly being bombarded with appeals and other marketing material, and simply don’t have the attention span or interest to read a lenghty treatise on the benefits of your product. Keep it to about 400 words and make each one of those words count. No embellishment, just content, straight and to the point.

The use of keywords is an essential tool to get your press release rank on search engines. You need to understand your target audience and anticipate the words they’re likely to use when searching for your product or service. Once you have that knowledge you will need to find a suitable way to integrate those words into your copy in a way that will give leverage to your release.

It also helps to add a call to action to your press release that your audience will actually want to do. Offer them a bonus or free product in exchange for signing up, completing a form or purchasing a product or service. Use the right bait and you’ll be surprised at how many bites you get.

Learning to write a good online press release takes a little time and effort, but the results this investment yields makes it worthwhile.