Old Keywords Could Be Costing You Big Money
Every person who hopes to make money with Internet Marketing knows how important keywords are. If you don’t, you can forget about being successful. Keywords are what drives visitors to our sites and allow us to make money online fast. A site that is not keyword optimized is a site that’s not making money.
Checking up on your keywords is critical in maintaining your edge as an Internet Marketer. Just because you had some keywords at one time that brought in traffic, doesn’t mean they will always be popular. That’s one reason you should take the time to stop and check on your keywords.
The amount of time we have to work on our sites is limited, so it’s important we spend that time wisely. A lot of marketers don’t realize they’re spending time optimizing their websites for keywords that are no longer able to make money. For example, it wouldn’t do you much good to be working on keywords about Christmas in the middle of March. No one is looking to buy Christmas gifts at Easter.
Smart marketers check their keywords often because they will find new keywords that will help them make money with the Internet. For example, before MySpace came about, do you think anyone was optimizing their sites for MySpace Layouts? Continually ditching old keywords that do not make money and optimizing your site for new ones that do will guarantee you income for a long time.
While some niche keywords just disappear, other change to reflect the times. You’ll need to be on the watch for this. It just makes good business sense to cull these old, non producing keywords out of your list. It just doesn’t pay to keep non profitable keywords around. You’ll just waste time and money by continually optimizing pages for them.
To be consistently profitable, you’ll need to ever watchful over your keyword list, getting rid of ones that are no longer searched for and replacing them with hot new keywords everyone is using. Let your competition optimize their site for keywords that no longer bring in visitors!