Old Keywords Could Be Costing You Big Money

Posted on February 22nd, 2010 in Uncategorized by iptools  Tagged , , , , , , , , , ,

Every person who hopes to make money with Internet Marketing knows how important keywords are. If you don’t, you can forget about being successful. Keywords are what drives visitors to our sites and allow us to make money online fast. A site that is not keyword optimized is a site that’s not making money.

Checking up on your keywords is critical in maintaining your edge as an Internet Marketer. Just because you had some keywords at one time that brought in traffic, doesn’t mean they will always be popular. That’s one reason you should take the time to stop and check on your keywords.

The amount of time we have to work on our sites is limited, so it’s important we spend that time wisely. A lot of marketers don’t realize they’re spending time optimizing their websites for keywords that are no longer able to make money. For example, it wouldn’t do you much good to be working on keywords about Christmas in the middle of March. No one is looking to buy Christmas gifts at Easter.

Smart marketers check their keywords often because they will find new keywords that will help them make money with the Internet. For example, before MySpace came about, do you think anyone was optimizing their sites for MySpace Layouts? Continually ditching old keywords that do not make money and optimizing your site for new ones that do will guarantee you income for a long time.

While some niche keywords just disappear, other change to reflect the times. You’ll need to be on the watch for this. It just makes good business sense to cull these old, non producing keywords out of your list. It just doesn’t pay to keep non profitable keywords around. You’ll just waste time and money by continually optimizing pages for them.

To be consistently profitable, you’ll need to ever watchful over your keyword list, getting rid of ones that are no longer searched for and replacing them with hot new keywords everyone is using. Let your competition optimize their site for keywords that no longer bring in visitors!

Premium Domain Names

Posted on August 26th, 2009 in Uncategorized by iptools  Tagged , , , , ,

Do you think you have a good Domain name in mind for your site?

WAIT!
Before you rush out register it there are a several things you need to consider.

  • Do people Google what you are trying to sell or promote?
  • What other words describe your site?
  • How competitive is your market?
  • Does the domain name describe your sites contents?
  • Is the URL descriptive & easy to remember?

Existing Businesses

If you have an existing business you already have brand name recognition so its important to include your business name.

i.e. www.shopname.com

If that domain is taken then consider how people will search for your site. Most people will google something like (shop name) + (city) so why not name it www.shopnamecity.com or www.shopname-city.com these domain names will almost certainly be available.

You may find that .net .us .org domain extensions are available beware of these extensions as people type .com automatically. You may wish to purchase these domains & forward to your main site.

Online Businesses

Very Important - Do people want what your selling?

Before you rush ahead & spend hours developing a site with no value think of 6 or more words that best describe your idea.

Go to Wordtracker (Its Free) & see how many people are searching those exact words. List the words according to the # of searches.

Now you now know 2 things;

  1. Is this an idea worth pursuing?
  2. What words generated the most searches.

Obviously if very few people are searching for your main keywords then this idea is not worth pursuing as an e-commerce business. Save your money & register for a free blog at www.blogger.com if you are really dedicated to the idea.

Do your keywords have alot of searches if so you are ready for the next step.

Don’t worry about competition at this stage I will cover search engine optimization in competitive markets later, it is more important that there are allot of searches.

Armed with your keywords you are now ready to find the perfect domain name for your new business.

Write down some options using the most popular keyword or a mixture of your keywords. It is very important that the url is representative of the sites content.

A person searching the internet for E-Commerce will click www.E-CommerceNewbie.com before www.mywebsite.com

TIP - Hyphens as in E-Commerce are not generally a good idea however using Wordtracker you will find that more people search for E-Commerce than eCommerce.

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