You Aren’t Marketing Your Business on YouTube? Your Competition IS!

Posted on February 23rd, 2010 in Business by iptools  Tagged , , , , , ,

If you have a blog where you want to reach more people and share your ideas, or an online business where you want more customers; (and who doesn’t want that?) you really need to be creating videos and uploading them for people to view!

Your competition is taking customers from you that have no idea you exist if they are uploading video and you are not. If they aren’t producing video for YouTube or their own sites then you need to make sure you get those customers they are missing.

Compete.com lists YouTube with 85 million unique visits in July of 2009! Just imagine what it could do for your site if you happened to create a viral video that got 100,000 views… 200,000 views…. 1 million views! A certain percentage of those people would visit your site and a percentage of those would sign up for your newsletter or buy something from you.

Now if my math is right, and you get 1 million views for a video and only 3% of those viewers visit your site that is 30 thousand visitors! If only 3% were to opt in or buy your product that’s 900 sales or opt ins! Sound good to you?

I know it’s very difficult to get a video with 1 million views, but take a look at YouTube and see what videos are that popular. Why do they become popular? What is so good about them? It’s not the production value, it’s not because they have celebrities or cost a large amount of money to create.

These videos are crazy popular because they are extremely funny, or cool, or amazing for some reason. The videos can be planned or spontaneous, but they are NOT selling something, they are NOT outwardly trying to get customers or build their mailing list. If you want a video to have a chance at going viral, you can’t be selling in the video; you must let the video sell for you!

There’s an old saying from my door-to-door sales days “Sell the sizzle not the steak”. What does this mean to you? If I want to sell plant food, do I talk about the chemical composition and the different nutrients that are in it? NO! I don’t want to sell the customer on the fertilizer, I sell them on the end result my product gives them: BIG tomatoes, and that’s the sizzle!

Give for free something of value in your video. We are a digital camera repair shop and can’t make videos about how to repair every camera, but your customers are looking for something regarding your business, so find out what it is and give it to them!

Teach them something, give them information they are looking for, entertain them. If you become an authority on your subject your customers will happily tell others about you.

You don’t need professional quality videos, but you do need to make them viewable and understandable.

  • Make sure your camcorder or digital camera records good quality video, and no it doesn’t have to be HD quality for YouTube!
  • Use a quality microphone. Poor audio will drive away most viewers, guaranteed.
  • Use a solid backdrop, don’t show your cluttered basement or office or bedroom unless this is part of your presentation
  • Write a script or at least notes regarding what you want to say
  • Practice and view your results before publishing it. Ask others for opinions and feedback!
  • Yes, you will hate the sound of your own voice, but that is how you sound to the rest of us so don’t worry about it.

Just go for it, things will get better as you go!

Now I’m off to try and figure out what my customers are looking for regarding camera repair for their Sony, Canon and Nikon cameras and then just give it to them.

Portable Business Card Scanner

Posted on February 23rd, 2010 in Uncategorized by iptools  Tagged

When it comes to business card scanners it is all now a matter of choice really; when it comes to the size you want. Scanners are now available in different sizes. This article studies some of them in detail and you can make your own choice based on the information provided.

All the brand manufactures of card scanners have at least one scanner that is quite compact and you will find a portable business card scanner from anyone of them. Like the cell phone scanners have undergone so many changes and technological improvements you just have to choose a particular scanner in terms of what you want it to be able to do for you.

Every scanner will be able to carry out its basic function; that is scan cards, the difference will only arise on the extra features that are included in these gadgets. To clarify this point further we will take an in depth look at a few of them.

For a comprehensive product range and list you can access any one of these:compare business card scanners, business card scanner prices, Business Card Scanner Price

Kensington Potable Business Card Scanner

Allows you to handle your contact details with ease and this data is accessible whenever you need it. Considering its size it stores quite a lot of information. Tranfer of data between various devices is quite fast and doea not take a lot of time.

Cardscan

This is one scanner that can only be described as being a portable business card scanner. It’s got an eye catching design and will easily network with most computers and other hand held devices. It will be able to capture both sides of a card with a single scan.

Worldcard Color

This type of scanner is for those that are more into beauty and design more than anything. This scanner can recognize cards in different languages; oh 15 to be precise If the contact details of an existing entry change, don’t worry you do not need to do a re-scan, it has inline editing capabilities.

If you are looking for a portable business scanner do not limit yourself to these only. Youn can even research on them if you want. The ones mentioned here are a just hot favorite that’s all. Check others out and choose one that will work for you.

Financial Destination Inc Overview

Posted on February 22nd, 2010 in Uncategorized by iptools  Tagged , , , , , , , , ,

Financial Destination Inc. Review

So what exactly is FDi, and what exactly is the missing ingredient to building a successful opportunity from the ease of your home?

Before we proceed forward in that important question let us go ahead and get the basics to this one of a kind company.

FDi stands for Financial Destination Inc and is a privately held corporation founded in June 2003 by William Andreoli. Headquarters are located in Windham, New Hampshire which is only 30 miles from Boston, Massachusetts.

Financial Concierge Services Include:

Discount Pharmacy, EquityTrax, CreditTrax, MoneyTrax, First Class Retirement, First Class Family Legal, Dental, Vision, First Class Travel, LifeLock, TeleDoc

Personal Concierge Service:

Covering from Meal Reservations to helping your kids with assignments now Everyone can have your own assistant. First and only VIP financial and personal concierge company and it’s free with membership!

So with so many benefits and features, what about the feature and benefits for building a business…. Online?

Like so many other successful network marketing companies, FDi fails to properly train the representative on HOW to correctly advertise your own business online. Delivering a company generic url is NOT an Internet Marketing plan.

A good Internet marketing plan should consist of training the home business owner on HOW to properly build their own business online using techniques like blogging, ppc, Facebook/myspace, twitter, and many others. Of course to No fault of Financial Destination Inc to NOT teach this because when there are so many reps wildly promoting; there is bound to be a trouble waiting to happen when those new to the business start breaking rules they are unaware of.

So to shelter their business from new reps or those with low moral values, Financial Destination has no choice but to NOT teach these types of marketing techniques.

This is where a Financial Destination rep savvy enough to understand the power of the Internet plays a hand. Those with the business sense to teach themselves on correctly marketing their home business online will have an audience that is essentially millions more than their own personal social circle of influence.

There is the surefire way to building a Financial Destination business without chasing reps.

Guarantee a Contract With Surety Bonds

Posted on February 22nd, 2010 in Internet business Online by iptools  Tagged

If you own a business, then you will surely want to defend its best interests. A performance bond is a way of ensuring this happens so choosing the proper surety bond can be of great assistance. With the many different surety bond companies in the market today, you could get confused with who to do business with. However, when you exercise good decision making then you can find a bond business for the business’s requirements.

The construction business is an area of business you’ll ordinarily observe surety bonds, and also fidelity bonds, being used. It is essentially an agreement written by the housing contractor, the client, and the bond company. The surety bond makes sure the agreement is completed and at the same time protects the customer if the housing contractor does not complete the work.

Performance bonding is taken as a part of the small business owners insurance industry. The surety business’s function is to ensure the owner that the housing contractor will complete the job in accordance with the agreement. There may very well be additional surety companies that require a premium to be paid to back up the contractor.

There’s a high risk involved with guaranteeing a housing contractor’s skill to complete a job. Thus, surety businesses perform stringent research on the various facets of a housing contractor’s skill to complete a project. Before bonding the housing contractor, the surety business asks for a few references regarding the contractor’s experience and history as well as their fiscal ability to finish a project.

If you desire to utilize the service of a bond business, be sure to ask the opinions of other peers which surety company to use. From those opinions, perform an investigation on the company as well as the housing contractors the company has bonded in the past. In addition, you should check out the bonding process the company utilizes for choosing contractors.

Even more importantly, be open in regards to the company prerequisites so that the performance bond company will make certain you’re correctly covered by lining everything up on the contractor’s side.

Old Keywords Could Be Costing You Big Money

Posted on February 22nd, 2010 in Uncategorized by iptools  Tagged , , , , , , , , , ,

Every person who hopes to make money with Internet Marketing knows how important keywords are. If you don’t, you can forget about being successful. Keywords are what drives visitors to our sites and allow us to make money online fast. A site that is not keyword optimized is a site that’s not making money.

Checking up on your keywords is critical in maintaining your edge as an Internet Marketer. Just because you had some keywords at one time that brought in traffic, doesn’t mean they will always be popular. That’s one reason you should take the time to stop and check on your keywords.

The amount of time we have to work on our sites is limited, so it’s important we spend that time wisely. A lot of marketers don’t realize they’re spending time optimizing their websites for keywords that are no longer able to make money. For example, it wouldn’t do you much good to be working on keywords about Christmas in the middle of March. No one is looking to buy Christmas gifts at Easter.

Smart marketers check their keywords often because they will find new keywords that will help them make money with the Internet. For example, before MySpace came about, do you think anyone was optimizing their sites for MySpace Layouts? Continually ditching old keywords that do not make money and optimizing your site for new ones that do will guarantee you income for a long time.

While some niche keywords just disappear, other change to reflect the times. You’ll need to be on the watch for this. It just makes good business sense to cull these old, non producing keywords out of your list. It just doesn’t pay to keep non profitable keywords around. You’ll just waste time and money by continually optimizing pages for them.

To be consistently profitable, you’ll need to ever watchful over your keyword list, getting rid of ones that are no longer searched for and replacing them with hot new keywords everyone is using. Let your competition optimize their site for keywords that no longer bring in visitors!

Professional Website Design Services

Posted on February 21st, 2010 in Uncategorized by iptools  Tagged , , ,

You may think that you need to spend hundreds of pounds to have an internet prescence. I do not agree and believe that for a basic information type website, the maximum you should have to spend is £100. Just think about the amount of people that are offering a web design service these days and you will soon realise that there is fierce competing going on out there for the business - this means only one thing and that is lower prices for those of us who are willing to shop around. For people who are willing to be patient and who are prepared to make lots of phone calls and send lots of e-mails, a quality company offering cheap web design services should not be difficult to find.

You can find these cheap website design companies by looking on internet auction websites such as ebay, internet search engines such as google or in the Yellow Pages. It could also be worth asking family and friends and also looking in newspapers.

Web promotion advice

Nearly everyone who has a website would like to gain additional visitors and would love to have an increase in page rank. Many people believe that the higher page rank sites receive the most amount of traffic - this was certainly the case a couple of years ago. It does not matter whether the site is to do with composite front doors or about bargain holiday deals - we all want more traffic!

The best way to increase your websites page rank is by getting as many backward links to your website as possible. You can do this by e-mailing other websites preferably in the same business sector as your own and asking if they would be willing to swap links with your site. This can be a very time consuming project and it could be worth your while joining a program like linkmetro.

Writing articles like the one you are reading here is another way of obtaining backward links. This is one form of web promotion that has lasted the test of time; others come and go but writing articles has always been and will probably always be, a brilliant way to promote a website. By submitting these articles to article websites, other webmasters are then able to use your article on their website, thus giving you an extra link. This is because you are able to add your information and web address in the author bio at the bottom of the page.

Using Idea Mapping to Help Manage Office Supplies

Posted on February 21st, 2010 in Uncategorized by iptools  Tagged , , , , , ,

http://clk.bz/information-overload

Office managers and those in charge of office supplies have the task of making sure that the office has everything it needs in order to function smoothly and effectively. Therefore, it is necessary that these managers be extremely organized in order to stay on top of their office’s supply needs. Many office managers resort to using lists or other computer programs in order to help them remember what and when to order. However, these managers may find the use of Idea Mapping a much more intuitive way of keeping track of office supplies. With an Idea Map, the manager can “map out” all of the necessary steps to managing office supplies in a way that helps him or her quickly and efficiently maintain daily office supply needs. Thus, Idea Mapping can make managing office supplies a very simple and easy thing to do.

What is Idea Mapping?

Ideal Mapping is a means of organizing information using an Idea Map, which is a “colorful, single-page visual that captures [a person’s] thinking in key words and images.” Idea Mapping is widely believed to be a more effective means of conceptualizing information than traditional outlining, because it uses a spatial, rather than linear, approach to help define the information. When using an Idea Map, both hemispheres of the brain are engaged, allowing the brain to process information in a manner more consistent with its natural functioning. The result is the ability to “plan, remember, innovate, organize, communicate and learn” information quickly and efficiently.

Using an Idea Map to Manage Office Supplies

Suppose that an office manager has been using various lists to help her keep track of the supplies her office needs. These lists contain the items and quantities needed, from where to reorder these items, and when to place the orders. Hoping to convert these lists into one, simple diagram, she decides to create an Idea Map. She constructs the Idea Map by first representing the purpose of the map, the office’s supply list, in the center of the map. She then lists the main categories of supplies, such as “Kitchen Supplies”, and “Conference Room Supplies”, on “branches” that are attached to the central graphic. She next lists the items and quantities she needs to order for each category on “child branches” attached to the “branches”. Attached to each item are “twigs” that list when and from where the item should be ordered. Throughout the map, the manager has used visual images and colors to make the map more intuitive. For example, she has used the color red for all items she needs to order from X Supply Warehouse, because red is the color of the store’s logo. When she has finished converting her lists into an Idea Map, it might look similar to the attached Map diagram.

The Advantages of An Idea Map vs. A Traditional List for Managing Office Supplies

Contrast the above-mentioned Idea Map with a traditional list of these steps. The traditional list would likely contain several pieces of paper that the manager would have to keep up with. Moreover, the list would contain only words, rather than visual images and colors, making the list tedious and more difficult to process and recall. The Idea Map, on the other hand, contains all of the information a manger needs in one, spatially laid out, document. Because this document contains colors and visuals, rather than just words, the manager has the added advantage of several points of association with which to conceptualize and remember the items on the list. The process of Idea Mapping has, therefore, simplified the office manager’s job and made her much more efficient when performing her duties.

Manage Your Office Files Using Mind Mapping Software

Posted on February 21st, 2010 in Uncategorized by iptools  Tagged , , , , , ,

http://clk.bz/to-do-list

The organization of office files is an important part for most businesses. Whether a file contains information relevant to current or past business, being able to locate the file is key in allowing the business to function smoothly. One has only to recall a situation in which an important file could not be located in order to realize the truth of this statement. There are many tools that exist to help businesses manage their office files, however, few, if any, contain all the advantages inherent in Mind Mapping software tools. This is because a Mind Map allows the user to organize information using pictures, colors, graphics, and other visual stimuli to make conceptualizing and remembering the information more intuitive. Thus, by using a Mind Mapping software tool, businesses can manage their office files more easily, effortlessly, and creatively.

What is Mind Mapping Software?

Mind Mapping software is any software that is used to create diagrams, pictures, and other graphic visuals in order to show the relationship between ideas or other types of information.1 With Mind Maps, the key concept or main idea of the information being presented is represented by a central image, located in the center of the map. Any themes surrounding the main topic are shown on “branches” that are attached to the central image, with subsequent themes of less importance attached by “child branches” or “twigs”. The resulting diagram is a “map” of the ideas and information shown in a spatial, rather than linear, format. Moreover, along with the ideas shown on the map are images, visual graphics, and colors that the constructor of the “map” associates with each of the themes and ideas. Mapping out information in this manner is widely believed to allow the brain to process the information in way that is more consistent with its natural functioning.

Using a Mind Map to Organize an Office Filing System

Suppose that you want to organize your office files, and aren’t sure where to start. You decide to create a Mind Map using a Mind Mapping software tool to begin the organization process. The first step you would take would be to describe the central topic of your Mind Map, here, the office files, using a graphic that is placed in the center of the map. Next, you might continue by dividing your map into sections, each labeled for a specific time period, by listing these periods on “branches” attached to the graphic. After dividing the map into sections, you could then list all of your files for each time period on “child branches’ attached to the “branches”. You could continue to catalog the files in this manner until all of the files are shown on the map under their respective “branches”. When you have completed your map, it might look like the attached Mind Map diagram.

Creating an Organized Filing Space from the Mind Map

The described Mind Map in the attached example has provided you with the first step to an organized office — a catalog of all of the items by time period. You can now take the step of physically arranging the files by date according to your map listing, giving you a completely organized space for your file storage. The Mind Map proved helpful in allowing for the “mapping out” of the files into organized categories. In addition, the Mind Map’s colors and other visual graphics facilitated this process by making it more intuitive and easy to understand. Thus, by using a Mind Mapping software tool, businesses can now manage filing systems through creative Mind Map organization and planning.

  1. Farrand, Paul; Hussain, Fearzana and Hennessy, Enid (May 2002). “The efficacy of the ‘mind map’ study technique”. Medical Education 36 (5): 426–431.

What Characteristics Are Required To Be A Trusted Team Leader?

Posted on February 21st, 2010 in Uncategorized by iptools  Tagged , , , , ,

What is required to enable a person to become a trusted team leader? How does one go about gaining the trust and respect of each member of their team? I am sure that the majority of people are fully aware as to just how important the role of a team leader which is why I have asked the above questions. To enable to write this article and to answer these questions I have asked a few of my friends their opinions on the subject:

I was speaking to a managing director of a well known professional composite door company about this very subject only last week. He stated that a respected manager should lead the team from the front and be seen to be in charge. They should work well under pressure, arrive on time for work, look smart and professional as well as having a positive attitude.

Another friend who offers cheap holidays in the UK had previously spent time in a management role within a large financial organisation. Honesty, integrity, fairness were words that he used to describe the characteristics required and he also stated that a team leader should not have any “favourites” within the team; they need to treat every member in the same way.

You should not ask a member of the team to do something that you would not personally do yourself stated Ian who makes it possible for people to make cheap calls. I personally believe that a team leader should be prepared to muck in to show that they are also a fully working member of the team and not just a delegator. They should also offer you full support whenever something goes wrong whether it be a work related issue or a personal issue.

Well there is quite a lot to take in; I hope that you team leaders have learnt a thing or two.

Profitibilty depends on a respected management being in place, by following some of the above tips and points should enable you to achieve this.

I hope these tips have provided you with the necessary information to become a professional and successful team leader; remember at the end of the day we can only try our best.

Pre-Paid Legal Services – A Legit Business Opportunity Or Another Scam?

PrePaid Legal Services Review

PrePaid legal services Inc is a network marketing company that offers certain legal services to customers for a subscription fee. This article aims to explore the income opportunity offered by the MLM and see how profitable it is.

The Service

Why does anyone need legal insurance? The same reason why you’d need health or life insurance! There may be situations when we find ourselves in urgent need of a lawyer. Joining a prepaid legal service will help you cut down on costs you may have to spend on attorney fees. Membership to this service entitles you to the services of a lawyer for matters such as wills and other legal documentation, settlement of legal issues and minor trial work. This service doesn’t include major legal matters such as divorce, child custody and criminal cases; however, you could get up to 25% discount on such cases.

The Pre Paid Legal Background Story

The founder of Prepaid Legal, Harland C Stonecipher felt the need for such a service when he had to pay a huge compensation for a motor accident. He felt the need for an insurance that would mitigate unexpected legal expenses as well as keep them in touch experts in law to get their queries answered. The business was started as a network marketing company to spread the word through independent associates who could explain details to customers in person. Now, Prepaid legal is established in 50 states and in Canada. In addition to legal insurance, the company also offers a monitoring system to prevent identity theft.

Is PrePaid Legal Services A Legitimate Businss?

After a series of lawsuits against the company, many people started proclaiming this business to be a scam. This company has been around for more than thirty years and is listed in the New York Stock Exchanges. This firm is definitely legitimate. It’s easy for MLM companies to gain a bad reputation because there are so many bogus enterprises that take advantage of network marketing techniques.

Old affiliates who couldn’t make money turned bitter and started complaining about the company and the MLM hierarchy. However, there are people who’ve made lots of money in this business. You earnings depend on how you market the service.

Why Should You Join PrePaid Legal Business?

- Legal insurance is relatively new as compared to other kinds of insurance. This should make it easier for you to sell the product.
- The compensation structure and bonus schemes are attractive. There’s good prospect to grow in this business. Commissions are given as soon as the order is handed in.
- This is a service that will be helpful for everyone. There should be many takers for this service if marketed the right way.


Challenges In selling

This is not the kind of business that could be sold to customers by strictly following procedures of a typical MLM firm. To be frank, that could even land you in trouble. Most scam companies follow the same techniques of hosting parties, making irrefutable offers and calling people consistently till they relent.


Promoting Your PrePaid Legal Business

This is a business that could generate really good levels of income if marketed properly. Instead of concentrating on people you know, reach out to the world outside by communicating to them about your product. The internet offers a host of avenues such as social networks and articles where you could promote your business effectively.

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